Success StoryMarketing Extension



Marketing Extension

Author: Owen Prim

Planning Unit: Campbell County CES

Major Program: Community Leadership Development

Plan of Work: Leadership, Community Development, and Marketing - Community Pride, Leadership, Communications, and Collaborations

Outcome: Intermediate Outcome

A successful team effort in marketing extension in Campbell County has been our Open House-Community Celebration.  Celebrating our fifth year for this event during the COVID-19 National Pandemic brought new challenges this year.  Campbell County Extension volunteers and staff wanted to continue this event and decided to offer it on Campbell Media.  Campbell Media is a Broadcasting & Media Production Company and is a service of the Campbell County Cable Board.  Programs feature and promote public & government service activities and events within the county.

Extension programs highlighted for the broadcast included cooking demonstrations and providing new recipes, SNAP-ED food nutrition resources, farmers market updates and marketing programs, youth yoga exercise demonstrations and a 4-H Country Ham Project demonstration.  This agent coordinated the 4-H Country Ham demonstration and presented it along with a teen 4-H member who is active in the project and is working on her 4-H Achievement Silver Level Award.  We told about the History of Country Hams and went through the supplies needed and steps in curing a country ham.  

As a result of this program being presented on Cable TV, we reached over 1100 viewers and new audiences were introduced to the Cooperative Extension Service.  Twelve out of thirteen 4-H Country Ham Project Members entered their essays and hams for state judging and there were increased requests for purchasing the 4-H Country Hams from 4-H members when the projects were completed.






Stories by Owen Prim


4-H Horse and Livestock Judging Develop Life Skills

4-H Horse and Livestock Judging Develop Life Skills

about 2 years ago by Owen Prim

4-H youth development programming teaches valuable life skills such as communication, problem solvin... Read More


Money Management

Money Management

about 2 years ago by Owen Prim

According to the National Council on Economic Education, a high percentage of youth do not understan... Read More


Stories by Campbell County CES


The Development of a Backyard Composting Program

The Development of a Backyard Composting Program

about 2 years ago by DJ Scully

The Extension Service and Conservation District recently convened to address the issue of the emergi... Read More


Schools Return to the Campbell County Environmental Education Center

Schools Return to the Campbell County Environmental Education Center

about 2 years ago by DJ Scully

The COVID-19 pandemic affected schools abilities to take field trips to the Campbell County Environm... Read More