Leadership, Community Development, and Marketing - Community Pride, Leadership, Communications, and Collaborations
Leadership, Community Development, and Marketing
Scully, Thompson, Rex, Sorrell, Prim, Farley, Townsend, Stolz, Turner, Harney, Reilly, Agnew, Dawson-Forrer, Bridewell, Garza, Kasirosafar, Walch
Kentucky Extension Leadership Development (KELD)
Youth Engagement Leadership Program (YELP)
Community Leadership Development
Community Engagement
The University of Kentucky Cooperative Extension Service Community Needs Assessment revealed that the Campbell County Cooperative Extension Service should continue to work on the following:
1. More qualified leaders to prepare community for the future
2. More citizens helping to solve local issues
3. More youth community leadership opportunities
As of 2019, Campbell County’s population was estimated to be 93,152. With Campbell County ranking in the top ten largest populated counties in Kentucky, the need to model the importance of marketing the College of Agriculture, Food and Environment is an ongoing challenge for the Campbell County Cooperative Extension Service agents, assistants and support staff. (U.S. Census Bureau Quick Facts Pop. Estimate July 1, 2019.)
Audience: General Public
Youth and adults, who participate in Extension programs are qualified to be leaders in the community
Youth and adults respond to solve local issues
Youth participate in county, district, state, and national leadership opportunities
Advocate for community issues
Elected officials and government services make decisions based on Extension resources (i.e. public works, city/ county officials)
Extension actively participates in community coalitions
Social, economic, and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.
Youth and adults will complete leadership training program(s)
Volunteers/Leaders serve as leaders and educators in the Tri-County area
Extension clients participate and lead in community improvement events
Youth and adult volunteer for programs, events, and educational opportunities
Youth and adults use decision making, communications, record keeping, leadership, and/or service projects and activities
Youth and adults set goals
Community members collaborate on issues
Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service
Volunteers/Leaders will maintain certification by attending continuing education programs
Volunteers/Leaders will continue to work closely with staff, to increase knowledge and skills in leadership development
Youth and adults will express their concern for improving the community
Adults identify community members who share interest and skills related to community issues
Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
Long-term Outcome: Social, economic and environmental conditions/situations will improve as a resultof increased awareness and utilization of the Campbell County Extension Service programs and resources.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
Timeline: July 1, 2020- June 30, 2021
Intermediate Outcome: Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.Timeline: July 1, 2020- June 30, 2021
Initial Outcome: Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
Timeline: July 2020- June 2021
Audience: General Public
Project or Activity: Marketing Extension Programming: Annual Community Celebration
Content or Curriculum: hands-on demonstrations, extension publications, interactive activities, take home activities and recipes
Inputs: County-wide Staff, SNAP-Ed assistants, UK/ KSU specialists, community collaborators
Timeline: June 2020, June 2021
Audience: NKY and Greater Cincinnati
Project or Activity: Gardening Radio Show on 91.7 WVXU
Content or Curriculum: hour long Q & A panel to answer listeners horticulture/agriculture questions and provide research-based answers
Inputs: Boone County horticulture agent, local farmers
Timeline: monthly
Audience: NKY residents
Project or Activity: Garden to Table TV show
Content or Curriculum: gardening, harvesting, cooking and nutrition tips and tricks
Inputs: FCS and Horticulture agent, Campbell Media
Timeline: bi-monthly
Audience: NKY residents
Project or Activity: Friday’s in the Garden TV show
Content or Curriculum: Lakeside Commons Education Gardens
Inputs: FCS and Horticulture agent, Campbell Media
Timeline: bi-weekly
Audience: County Extension Council
Project or Activity: Select volunteer leaders representing all program areas to provide guidance on programming and county needs
Content or Curriculum: Community Assessment, Plan of Work Report
Inputs: all agents, extension volunteers
Timeline: 2020-2021
Audience: Horticulture Advisory Council
Project or Activity: Identify, plan and evaluate horticulture programs
Content or Curriculum: Program evaluations, County Assessment Report/POW
Inputs: Horticulture agent, Horticulture technicians, council members
Date: 2020-2021
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: 4-H Booth at Alexandria Fair
Content or Curriculum: 4-H marketing items and program information
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2020
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: 4-H Exhibit and Horse and Livestock Shows at Alexandria Fair
Content or Curriculum: 4-H projects
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2020
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: All Program Area Newsletters
Content or Curriculum: Newsletters to describe and advertise extension programs
Inputs: Campbell County Agents and support staff, volunteers, programs council, District Board Funds
Date: monthly throughout the year
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: Extension Service Digital Sign
Content or Curriculum: Program advertisement
Inputs: paid staff, volunteers, programs council, District Board Funds
Date: July 2020 – June 2021
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: Discover Extension
Content or Curriculum: Campbell County Cooperative Extension Service Brochure marketing Extension programs and activities
Inputs: Campbell County Agents and support staff, volunteers, programs councils, District Board Funds
Date: Two times a year
Audience: Campbell County citizens who are not knowledgeable about agriculture’s role in Campbell County
Project or Activity: Agriculture Videos
Content or Curriculum: Three Farm Cooperators, Campbell County Media, Agent
Date: November 2019 – March 2020
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: Campbell County 4-H Facebook Page, YouTube Channel, Instagram Account
Content or Curriculum: Promoting 4-H Events and Activities
Inputs: paid staff, volunteers, programs council, District Board Funds, internet and the enormous and ever reaching world wide web
Date: Updated continuously
Audience: Campbell County Residents
Project or Activity: Campbell County FCS Facebook Page
Content or Curriculum: Promoting FCS Events and Activities
Inputs: Internet, Facebook, FCS Agents and support staff, UK curriculum and publications
Date: Updated continuously
Audience: Campbell County Residents
Project or Activity: Campbell County Agriculture and Horticulture Facebook Page
Content or Curriculum: Promoting Agriculture and Horticulture Events and Activities
Inputs: Internet, Facebook, Agriculture and Horticulture Agents and support staff, UK curriculum and publications
Date: Updated continuously
Audience: Campbell County Residents
Project or Activity: Campbell County Environmental Education Facebook Page
Content or Curriculum: Promoting the Campbell County Environmental Education Center and activities
Inputs: Internet, Facebook, Natural Resource and Environmental Management Agent and support staff, UK curriculum and publications
Date: Updated continuously
Audience: Lakeside Commons Educational Gardens Council
Project or Activity: plan garden plantings and activities
Content or Curriculum: program planning
Inputs: Horticulture agent and technicians, council membersDate: quarterly meetings
Audience: Campbell County Recorder Readers (17,000)Project or Activity: Extension news articles
Content or Curriculum: Timely articles from all program areasInputs: UK Cooperative Extension Agents (All Program Areas,) Support Staff and Campbell County Community Recorder Newspaper
Date: Weekly articles throughout the year
Audience: SNAP recipients at the SNAP Office in Newport
Project or Activity: Nutrition Education Program (NEP) Display
Content or Curriculum: NEP newsletters, publications, calendars, and recipes; Nutrition Messages on Displays
Inputs: UK Cooperative Extension Family and Consumer Sciences Agent and SNAP Office
Date: Display update every month throughout the year (2020--2021)
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Audience: Campbell County Extension Homemakers
Project or Activity: KEHA Officer and Chairman Training / County KEHA Kickoff
Content or Curriculum: KEHA Training Toolkit, KEHA Manual, KEHA Website
Inputs: FCS Agents, State Advisors
Date: Annually each fall
Audience: Campbell County Extension Homemakers
Project or Activity: KEHA Leader Training and/or Special Interest Workshops
Content or Curriculum: KELD Curriculum, FCS Extension Lesson Resources, FCS Curriculum
Inputs: FCS Agents, State Advisors
Date: Monthly
Audience: Campbell County Extension Homemakers
Project or Activity: KEHA State Meeting
Content or Curriculum: Officer Training & Educational Chairman Workshops
Inputs: FCS Agents, State Advisors
Date: Annually each spring
Audience: Family & Consumer Sciences Advisory Group
Project or Activity: Group meets with FCS Agents to help guide FCS programs
Content or Curriculum: Building Strong Families Publication, FCS POW, and FCS Success Stories
Inputs: FCS Agents, NEP Assistants, FCS Community Collaborators
Date: Meets once a year
Audience: Agriculture Council
Project or Activity: Ag Issues Meetings
Content or Curriculum: Program planning
Inputs: Ag leaders and Ag agent
Date: November/December 2020
Audience: Agriculture Development Council
Project or Activity: CAIP Program
Content or Curriculum: CAIP Program
Inputs: Council Members, GOAP and Ag agent
Date: January and May 2021
Audience: Campbell County Cattle Association Board of Directors/general membership
Project or Activity: Board meetings and annual membership meeting
Content or Curriculum: Program planning and prioritization
Inputs: CCCA leaders, agriculture agent and CCCA members
Date: Monthly, second Tuesday of each month at 6:30 p.m.
Audience: Campbell County Farm Land Workgroup
Project or Activity: Sustainable Agriculture Program Planning
Content or Curriculum: Program planning
Inputs: Ag Leaders, Fiscal Court, Community leaders
Date: Meet 4 to 6 times a year, Mondays at 9 PM
Audience: Campbell County Jolly Park Community Development Council
Project or Activity: Long Range Plan for A. J. Jolly Park
Content or Curriculum: Community Resources
Inputs: Community Leaders, Fiscal Court, Fish and Wildlife, Volunteers
Date: Monthly meetings, last Wednesday of the month at 3:00 p.m.
Audience: NKHN DirectorsProject or Activity: NKHN Board Retreat
Content or Curriculum: Leadership Development
Inputs: Agents and Board members
Date: February 2021
Audience: NKHN Directors and Events Committee Meetings
Project or Activity: NKHN Board and Events Committee Meetings/Monthly
Content or Curriculum: Leadership Development, Program Planning
Inputs: Agents, Board, committee members and volunteers
Date: July 2020- June 2021
Audience: NKHN members
Project or Activity: NKHN Annual Meeting
Content or Curriculum: Business meeting and educational program
Inputs: Directors, Equine guest speakers, agents, NKHN members and volunteers
Date: January 2021
Author: Owen Prim
Major Program: Community Leadership Development
A successful team effort in marketing extension in Campbell County has been our Open House-Community Celebration. Celebrating our fifth year for this event during the COVID-19 National Pandemic brought new challenges this year. Campbell County Extension volunteers and staff wanted to continue this event and decided to offer it on Campbell Media. Campbell Media is a Broadcasting & Media Production Company and is a service of the Campbell County Cable Board. Programs fe
Author: Sherri Farley
Major Program: Volunteer Development
In order to obtain service hours for school and academic clubs, a group of nine teens reached out to the Campbell County 4-H Agent to assist with or participate in service type projects. The 4-H agent planned a series of monthly Zoom project nights with the group. The agent also reached out to a former county camp counselor who is a director at a local assisted living facility. Any of the completed projects will be welcome at the facility to give to the residents. Over the past two months, the g
Author: Owen Prim
Major Program: Civic Engagement
The impacts of the current pandemic, both immediate and repercussive, cannot be overstated. Deaths, economic downturns and job losses are just a few of the struggles that we as global citizens are dealing with in a COVID-19 world. That being said, there are certain populations who are affected by the pandemic now more than others. The elderly have been much more vulnerable to the physical, emotional and mental effects of SARS-CoV-2, the virus behind the pandemic. While i
Author: DJ Scully
Major Program: Community Leadership Development
In 2019, the Kentucky Cooperative Extension Service completed Community Needs Assessments for each county in the Commonwealth. One of the goals of these assessments was to identify priority issues and concerns of citizens. Residents statewide identified “illegal dumping and littering” as the top agriculture and environment priority issue.Reducing waste through recycling provides communities opportunities to develop leaders to address a global concern – the plastic waste c