Leadership, Community Development, and Marketing - Community Pride, Leadership, Communications, and Collaborations Plan of Work

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Campbell County CES

Title:
Leadership, Community Development, and Marketing - Community Pride, Leadership, Communications, and Collaborations
MAP:
Leadership, Community Development, and Marketing
Agents Involved:
Scully, Thompson, Rex, Sorrell, Prim, Farley, Townsend, Stolz, Turner, Harney, Reilly, Agnew, Dawson-Forrer, Bridewell, Garza, Kasirosafar, Walch
MAJOR PROGRAM 1:
Kentucky Extension Leadership Development (KELD)
MAJOR PROGRAM 2:
Youth Engagement Leadership Program (YELP)
MAJOR PROGRAM 3:
Community Leadership Development
MAJOR PROGRAM 4:
Community Engagement
Situation:


The University of Kentucky Cooperative Extension Service Community Needs Assessment revealed that the Campbell County Cooperative Extension Service should continue to work on the following:

1. More qualified leaders to prepare community for the future

2. More citizens helping to solve local issues

3. More youth community leadership opportunities


As of 2019, Campbell County’s population was estimated to be 93,152.  With Campbell County ranking in the top ten largest populated counties in Kentucky, the need to model the importance of marketing the College of Agriculture, Food and Environment is an ongoing challenge for the Campbell County Cooperative Extension Service agents, assistants and support staff.  (U.S. Census Bureau Quick Facts Pop. Estimate July 1, 2019.) 

Audience: General Public



Long-Term Outcomes:

Youth and adults, who participate in Extension programs are qualified to be leaders in the community

Youth and adults respond to solve local issues   

Youth participate in county, district, state, and national leadership opportunities   

Advocate for community issues  

Elected officials and government services make decisions based on Extension resources (i.e. public works, city/ county officials) 

Extension actively participates in community coalitions

Social, economic, and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.

Intermediate Outcomes:

Youth and adults will complete leadership training program(s)

Volunteers/Leaders serve as leaders and educators in the Tri-County area

Extension clients participate and lead in community improvement events

Youth and adult volunteer for programs, events, and educational opportunities

Youth and adults use decision making, communications, record keeping, leadership, and/or service projects and activities  

Youth and adults set goals 

Community members collaborate on issues

Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service

Initial Outcomes:

Volunteers/Leaders will maintain certification by attending continuing education programs

Volunteers/Leaders will continue to work closely with staff, to increase knowledge and skills in leadership development

Youth and adults will express their concern for improving the community

Adults identify community members who share interest and skills related to community issues

Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.


Evaluation:

Long-term Outcome: Social, economic and environmental conditions/situations will improve as a resultof increased awareness and utilization of the Campbell County Extension Service programs and resources.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
 Timeline: July 1, 2020- June 30, 2021


Intermediate Outcome: Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.

Timeline: July 1, 2020- June 30, 2021


Initial Outcome: Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
 Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
 Timeline: July 2020- June 2021

Learning Opportunities:


Audience: General Public

Project or Activity: Marketing Extension Programming: Annual Community Celebration

Content or Curriculum: hands-on demonstrations, extension publications, interactive activities, take home activities and recipes

Inputs: County-wide Staff, SNAP-Ed assistants, UK/ KSU specialists, community collaborators

Timeline: June 2020, June 2021


Audience: NKY and Greater Cincinnati

Project or Activity: Gardening Radio Show on 91.7 WVXU

Content or Curriculum: hour long Q & A panel to answer listeners horticulture/agriculture questions and provide research-based answers

Inputs: Boone County horticulture agent, local farmers

Timeline: monthly


Audience: NKY residents 

Project or Activity: Garden to Table TV show

Content or Curriculum: gardening, harvesting, cooking and nutrition tips and tricks

Inputs: FCS and Horticulture agent, Campbell Media

Timeline: bi-monthly


Audience: NKY residents 

Project or Activity: Friday’s in the Garden TV show

Content or Curriculum: Lakeside Commons Education Gardens

Inputs: FCS and Horticulture agent, Campbell Media

Timeline: bi-weekly


Audience: County Extension Council 

Project or Activity: Select volunteer leaders representing all program areas to provide guidance on programming and county needs

Content or Curriculum: Community Assessment, Plan of Work Report

Inputs: all agents, extension volunteers

Timeline: 2020-2021


Audience: Horticulture Advisory Council
Project or Activity: Identify, plan and evaluate horticulture programs
Content or Curriculum: Program evaluations, County Assessment Report/POW
Inputs: Horticulture agent, Horticulture technicians, council members
  Date: 2020-2021


Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: 4-H Booth at Alexandria Fair
Content or Curriculum: 4-H marketing items and program information
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2020

Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: 4-H Exhibit and Horse and Livestock Shows at Alexandria Fair
Content or Curriculum: 4-H projects
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2020

Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: All Program Area Newsletters
Content or Curriculum: Newsletters to describe and advertise extension programs
Inputs: Campbell County Agents and support staff, volunteers, programs council, District Board Funds
  Date: monthly throughout the year


Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: Extension Service Digital Sign
Content or Curriculum: Program advertisement
Inputs: paid staff, volunteers, programs council, District Board Funds
Date: July 2020 – June 2021

Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: Discover Extension
Content or Curriculum: Campbell County Cooperative Extension Service Brochure marketing Extension programs and activities
Inputs: Campbell County Agents and support staff, volunteers, programs councils, District Board Funds
 Date: Two times a year


Audience: Campbell County citizens who are not knowledgeable about agriculture’s role in Campbell County
Project or Activity: Agriculture Videos
Content or Curriculum: Three Farm Cooperators, Campbell County Media, Agent
  Date: November 2019 – March 2020



Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: Campbell County 4-H Facebook Page, YouTube Channel, Instagram Account
Content or Curriculum: Promoting 4-H Events and Activities
Inputs: paid staff, volunteers, programs council, District Board Funds, internet and the enormous and ever reaching world wide web
Date: Updated continuously

Audience: Campbell County Residents
Project or Activity: Campbell County FCS Facebook Page
Content or Curriculum: Promoting FCS Events and Activities
Inputs: Internet, Facebook, FCS Agents and support staff, UK curriculum and publications
  Date: Updated continuously


Audience: Campbell County Residents
Project or Activity: Campbell County Agriculture and Horticulture Facebook Page
Content or Curriculum: Promoting Agriculture and Horticulture Events and Activities
Inputs: Internet, Facebook, Agriculture and Horticulture Agents and support staff, UK curriculum and publications
 Date: Updated continuously


Audience: Campbell County Residents
Project or Activity: Campbell County Environmental Education Facebook Page
Content or Curriculum: Promoting the Campbell County Environmental Education Center and activities
Inputs: Internet, Facebook, Natural Resource and Environmental Management Agent and support staff, UK curriculum and publications
 Date: Updated continuously


Audience: Lakeside Commons Educational Gardens Council
Project or Activity: plan garden plantings and activities
Content or Curriculum: program planning
 Inputs: Horticulture agent and technicians, council members

Date: quarterly meetings


 Audience: Campbell County Recorder Readers (17,000)

Project or Activity: Extension news articles
 Content or Curriculum: Timely articles from all program areas

Inputs: UK Cooperative Extension Agents (All Program Areas,) Support Staff and Campbell County Community Recorder Newspaper

Date: Weekly articles throughout the year


Audience: SNAP recipients at the SNAP Office in Newport

Project or Activity: Nutrition Education Program (NEP) Display

Content or Curriculum: NEP newsletters, publications, calendars, and recipes; Nutrition Messages on Displays

Inputs: UK Cooperative Extension Family and Consumer Sciences Agent and SNAP Office

Date: Display update every month throughout the year (2020--2021)

tom of Form

Audience:  Campbell County Extension Homemakers

Project or Activity: KEHA Officer and Chairman Training / County KEHA Kickoff

Content or Curriculum: KEHA Training Toolkit, KEHA Manual, KEHA Website

Inputs: FCS Agents, State Advisors

Date: Annually each fall


Audience: Campbell County Extension Homemakers

Project or Activity: KEHA Leader Training and/or Special Interest Workshops

Content or Curriculum: KELD Curriculum, FCS Extension Lesson Resources, FCS Curriculum

Inputs: FCS Agents, State Advisors

Date: Monthly


Audience: Campbell County Extension Homemakers

Project or Activity: KEHA State Meeting

Content or Curriculum: Officer Training & Educational Chairman Workshops

Inputs: FCS Agents, State Advisors

Date: Annually each spring


Audience:   Family & Consumer Sciences Advisory Group

Project or Activity:  Group meets with FCS Agents to help guide FCS programs

Content or Curriculum:  Building Strong Families Publication, FCS POW, and FCS Success Stories

Inputs:   FCS Agents, NEP Assistants, FCS Community Collaborators

Date: Meets once a year


Audience: Agriculture Council

Project or Activity: Ag Issues Meetings

Content or Curriculum: Program planning

Inputs: Ag leaders and Ag agent

Date: November/December 2020


Audience: Agriculture Development Council

Project or Activity: CAIP Program

Content or Curriculum: CAIP Program

Inputs: Council Members, GOAP and Ag agent

Date: January and May 2021


 
Audience: Campbell County Cattle Association Board of Directors/general membership
Project or Activity: Board meetings and annual membership meeting
Content or Curriculum: Program planning and prioritization
Inputs: CCCA leaders, agriculture agent and CCCA members
Date: Monthly, second Tuesday of each month at 6:30 p.m.

Audience: Campbell County Farm Land Workgroup
Project or Activity: Sustainable Agriculture Program Planning
Content or Curriculum: Program planning
Inputs: Ag Leaders, Fiscal Court, Community leaders
 Date: Meet 4 to 6 times a year, Mondays at 9 PM 


Audience: Campbell County Jolly Park Community Development Council
Project or Activity: Long Range Plan for A. J. Jolly Park
Content or Curriculum: Community Resources
Inputs: Community Leaders, Fiscal Court, Fish and Wildlife, Volunteers
Date: Monthly meetings, last Wednesday of the month at 3:00 p.m.

 Audience: NKHN Directors

Project or Activity: NKHN Board Retreat
Content or Curriculum: Leadership Development
Inputs: Agents and Board members
 Date: February 2021


Audience: NKHN Directors and Events Committee Meetings

Project or Activity: NKHN Board and Events Committee Meetings/Monthly  
Content or Curriculum: Leadership Development, Program Planning
Inputs: Agents, Board, committee members and volunteers
 Date: July 2020- June 2021 


Audience: NKHN members
Project or Activity: NKHN Annual Meeting
Content or Curriculum: Business meeting and educational program
Inputs: Directors, Equine guest speakers, agents, NKHN members and volunteers
 Date: January 2021




Success Stories

Marketing Extension

Author: Owen Prim

Major Program: Community Leadership Development

A successful team effort in marketing extension in Campbell County has been our Open House-Community Celebration.  Celebrating our fifth year for this event during the COVID-19 National Pandemic brought new challenges this year.  Campbell County Extension volunteers and staff wanted to continue this event and decided to offer it on Campbell Media.  Campbell Media is a Broadcasting & Media Production Company and is a service of the Campbell County Cable Board.  Programs fe

Full Story

Teen service projects for Assisted Living Facility

Author: Sherri Farley

Major Program: Volunteer Development

In order to obtain service hours for school and academic clubs, a group of nine teens reached out to the Campbell County 4-H Agent to assist with or participate in service type projects. The 4-H agent planned a series of monthly Zoom project nights with the group. The agent also reached out to a former county camp counselor who is a director at a local assisted living facility. Any of the completed projects will be welcome at the facility to give to the residents. Over the past two months, the g

Full Story

4-H Community Servive

Author: Owen Prim

Major Program: Civic Engagement

The impacts of the current pandemic, both immediate and repercussive, cannot be overstated.   Deaths, economic downturns and job losses are just a few of the struggles that we as global citizens are dealing with in a COVID-19 world.  That being said, there are certain populations who are affected by the pandemic now more than others.  The elderly have been much more vulnerable to the physical, emotional and mental effects of SARS-CoV-2, the virus behind the pandemic.  While i

Full Story

Reducing waste through recycling provides communities opportunities to develop leaders to address a global concern – the plastic waste crisis

Author: DJ Scully

Major Program: Community Leadership Development

Reducing waste through recycling provides communities opportunities to develop leaders to address a global concern – the plastic waste crisis

In 2019, the Kentucky Cooperative Extension Service completed Community Needs Assessments for each county in the Commonwealth. One of the goals of these assessments was to identify priority issues and concerns of citizens.  Residents statewide identified “illegal dumping and littering” as the top agriculture and environment priority issue.Reducing waste through recycling provides communities opportunities to develop leaders to address a global concern – the plastic waste c

Full Story
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