Success StoryMarketing Extension



Marketing Extension

Author: Owen Prim

Planning Unit: Campbell County CES

Major Program: Community Leadership Development

Plan of Work: Leadership, Community Development, and Marketing - Community Pride, Leadership, Communications, and Collaborations

Outcome: Intermediate Outcome

A successful team effort in marketing extension in Campbell County has been our Open House-Community Celebration.  Celebrating our fifth year for this event during the COVID-19 National Pandemic brought new challenges this year.  Campbell County Extension volunteers and staff wanted to continue this event and decided to offer it on Campbell Media.  Campbell Media is a Broadcasting & Media Production Company and is a service of the Campbell County Cable Board.  Programs feature and promote public & government service activities and events within the county.

Extension programs highlighted for the broadcast included cooking demonstrations and providing new recipes, SNAP-ED food nutrition resources, farmers market updates and marketing programs, youth yoga exercise demonstrations and a 4-H Country Ham Project demonstration.  This agent coordinated the 4-H Country Ham demonstration and presented it along with a teen 4-H member who is active in the project and is working on her 4-H Achievement Silver Level Award.  We told about the History of Country Hams and went through the supplies needed and steps in curing a country ham.  

As a result of this program being presented on Cable TV, we reached over 1100 viewers and new audiences were introduced to the Cooperative Extension Service.  Twelve out of thirteen 4-H Country Ham Project Members entered their essays and hams for state judging and there were increased requests for purchasing the 4-H Country Hams from 4-H members when the projects were completed.






Stories by Owen Prim


4-H Teen Conference

about 6 years ago by Owen Prim

The 2018 Kentucky 4-H Teen Conference was held June 11-14 on the University of Kentucky Campus.Throu... Read More


Communications

about 6 years ago by Owen Prim

Public speaking and communication skills have been proven to be the most valuable skills for individ... Read More


Stories by Campbell County CES


Junior Master Gardener/Learn, Grow, Eat Go:  The Campbell County Approach

Junior Master Gardener/Learn, Grow, Eat Go: The Campbell County Approach

about 6 years ago by Ronda Rex

In Kentucky, at least one out of every three adults (34.2%) and children (37.1%) are overweight or o... Read More


Jr. Master Gardener Program

Jr. Master Gardener Program

about 6 years ago by Sarah Imbus

Junior Master Gardener/Learn Grow Eat Go:The Campbell County ApproachIn Kentucky, at least one out o... Read More