Success StorySouthern Ag Today Overall Viewership Award



Southern Ag Today Overall Viewership Award

Author: Grant Gardner

Planning Unit: Agr Economics

Major Program: Farm Management, Economics and Policy

Outcome: Initial Outcome

This year, I collaborated with Will Maples at Mississippi State University to write the article “Using Historical Price Movements to Inform Marketing Decisions.” This article was the most-read article for the entire year on “Southern Ag Today,” a consortium of Southern Extension Programs that posts a daily article on agricultural economics for the public. In total, the article was viewed by over 6,000 people. Conservatively estimating the impact: if 50% of the readers captured a selling price of $0.10 higher on one sale (5000 bushels), total farm income would increase by $1.5 million. The article earned me the “Most Overall Viewership Award” from Southern Ag Today.






Stories by Grant Gardner


Southern Ag Today Overall Viewership Award

about 5 months ago by Grant Gardner

This year, I collaborated with Will Maples at Mississippi State University to write the article “Usi... Read More


Building a National Brand

about 6 months ago by Grant Gardner

As this is my first success story, which includes a full year on the job, I can say that the lessons... Read More


Stories by Agr Economics


Extension Program on the Evolution of Carbon Markets

Extension Program on the Evolution of Carbon Markets

about 6 months ago by Jordan Shockley

In the Spring of 2021, popular press articles were reporting on the opportunity and benefits of enro... Read More


Programming in Bale Grazing 2023-2024

about 5 months ago by Gregory Halich

Programming in Bale Grazing 2023-2024Bale Grazing is a winter feeding practice originally developed ... Read More


Stories by Farm Management, Economics and Policy


Family Farm Summit

Family Farm Summit

about 5 months ago by Matthew Chadwick

The problem and planned program to respondFarmers of all disciplines recognize the need to plan for ... Read More


Land Rental Considerations Program Helps Farmers and Landowners

Land Rental Considerations Program Helps Farmers and Landowners

about 5 months ago by Miranda Rudolph

According to the USDA, the average age of U.S. farm producers in 2022 is 58.1 years, and the number ... Read More