Success StorySouthern Ag Today Overall Viewership Award



Southern Ag Today Overall Viewership Award

Author: Grant Gardner

Planning Unit: Agr Economics

Major Program: Farm Management, Economics and Policy

Outcome: Initial Outcome

This year, I collaborated with Will Maples at Mississippi State University to write the article “Using Historical Price Movements to Inform Marketing Decisions.” This article was the most-read article for the entire year on “Southern Ag Today,” a consortium of Southern Extension Programs that posts a daily article on agricultural economics for the public. In total, the article was viewed by over 6,000 people. Conservatively estimating the impact: if 50% of the readers captured a selling price of $0.10 higher on one sale (5000 bushels), total farm income would increase by $1.5 million. The article earned me the “Most Overall Viewership Award” from Southern Ag Today.






Stories by Agr Economics


Kentucky Team Leads National Project Supporting Local Food Systems in COVID-19

about 3 years ago by Emily Spencer

Led by Lilian Brislen and Tim Woods, and assisted by Emily Spencer and Jairus Rossi, the University ... Read More


Center for Crop Diversification Assists Producers Getting Their Websites Off The Ground During COVID-19 Pandemic

about 3 years ago by Emily Spencer

With the promise of in-person markets being open in Summer of 2020, many producers did not have webs... Read More