Success StorySouthern Ag Today Overall Viewership Award



Southern Ag Today Overall Viewership Award

Author: Grant Gardner

Planning Unit: Agr Economics

Major Program: Farm Management, Economics and Policy

Outcome: Initial Outcome

This year, I collaborated with Will Maples at Mississippi State University to write the article “Using Historical Price Movements to Inform Marketing Decisions.” This article was the most-read article for the entire year on “Southern Ag Today,” a consortium of Southern Extension Programs that posts a daily article on agricultural economics for the public. In total, the article was viewed by over 6,000 people. Conservatively estimating the impact: if 50% of the readers captured a selling price of $0.10 higher on one sale (5000 bushels), total farm income would increase by $1.5 million. The article earned me the “Most Overall Viewership Award” from Southern Ag Today.






Stories by Agr Economics


New Marketing Curriculum for Commercial Horticulture Producers

New Marketing Curriculum for Commercial Horticulture Producers

about 6 years ago by Brett Wolff

In 2017, I led the development of a successful $50,000 grant proposal to the Specialty Crop Block Gr... Read More


Marketing Management

about 6 years ago by Jennifer Rogers

I work with a farm that is going through bankruptcy. Every year we have to submit a plan to the bank... Read More