Digital Marketing of Agriculture Products

According to a 2020 USDA NASS report 10.4% of direct-to-consumer farms have an online marketplace this is up from 8% in 2015.  Working with Kenton County Agriculture Advisory Council a branding and marketing program was offered in November.  The Agent worked with the Center for Crop Diversification to develop a program to assist small direct-to-consumer operations with their digital marketing.  The program was constructed in such a way that it was a facilitated round table discussion.  There were four small enterprises in attendance.  The range of products were from freezer beef to cut flowers and culinary crops.  The facilitators of the discussion engaged in relevant topics around the best way to utilize social media as a marketing tool.  After the meeting the participants indicated they would be utilizing their social media as part of their marketing.  All of the participants stated that they had not been using their social media, websites and facebook effectively and this program would really help them in future marketing strategies.