Success StoryDigital Marketing of Direct to Consumer Ag Products



Digital Marketing of Direct to Consumer Ag Products

Author: Daniel Allen

Planning Unit: Kenton County CES

Major Program: Small Farm Management

Plan of Work: 2023 Agriculture and Horticulture Economic Support Programs

Outcome: Initial Outcome

Digital Marketing of Agriculture Products

According to a 2020 USDA NASS report 10.4% of direct-to-consumer farms have an online marketplace this is up from 8% in 2015.  Working with Kenton County Agriculture Advisory Council a branding and marketing program was offered in November.  The Agent worked with the Center for Crop Diversification to develop a program to assist small direct-to-consumer operations with their digital marketing.  The program was constructed in such a way that it was a facilitated round table discussion.  There were four small enterprises in attendance.  The range of products were from freezer beef to cut flowers and culinary crops.  The facilitators of the discussion engaged in relevant topics around the best way to utilize social media as a marketing tool.  After the meeting the participants indicated they would be utilizing their social media as part of their marketing.  All of the participants stated that they had not been using their social media, websites and facebook effectively and this program would really help them in future marketing strategies.






Stories by Daniel Allen


Volunteer Leader Makes a Difference in Ag Community

about 5 months ago by Daniel Allen

Volunteer leaders based in the Cooperative Extension Service can become an integral part of the comm... Read More


Back to Basics Beef Field Day

about 6 months ago by Daniel Allen

The pressures of sustainability, high in put costs and reviewing practices of small cow calf operati... Read More


Stories by Kenton County CES


Observable Cognitive skills

Observable Cognitive skills

about 3 months ago by Diane Kelley

The U.K., Cooperative Extension Service, Kenton County 4-H shooting sports volunteers, plan and faci... Read More


PARTNERSHIPS MATTER

PARTNERSHIPS MATTER

about 4 months ago by Angela Baldauff

PARTNERSHIPS MATTERAccording to the Kentucky Department of Healths 2020 Kentucky Diabetes Fact Sheet... Read More


Stories by Small Farm Management


"Kentucky First Farm" Program Helps Beginning Farmers Find Their Way

"Kentucky First Farm" Program Helps Beginning Farmers Find Their Way

about 3 months ago by Nathan Rider

Beginning farmers, market gardeners, and landowners frequently find themselves overwhelmed by all of... Read More


 Navigating Kentucky's Heirs Property Training On A Regional Level, Train the Trainer event

Navigating Kentucky's Heirs Property Training On A Regional Level, Train the Trainer event

about 9 months ago by Kendal Bowman

On December 8th, 2023, Kendal Bowman, Owen County Ag Agent, partnered with Irma Johnson Kentucky Sta... Read More