Author: Emily Spencer
Planning Unit: Agr Economics
Major Program: Farm Management, Economics and Policy
Outcome: Long-Term Outcome
With the promise of in-person markets being open in Summer of 2020, many producers did not have website set up. Even fewer had an online store. However, when many markets did not open up in Summer 2020, many farms and businesses were left with few options. With assistance from the University of Kentucky Center for Crop Diversification, Emily Spencer assisted several producers in getting their online stores up and running in order to keep their business open during the COVID-19 pandemic. Customers were able to place orders and pick-up curbside at the farm or shop, rather than shop in-person at a time when these actions were largely unsafe. In addition, Brett Wolff created various online videos and print resources, detailing the basics of getting started with an online store and website.
In March, I launched the new program Monday Marketing Minute on the Center for Crop Diversifications... Read More
In March of 2023, I took over the Center for Crop Diversification Instagram and Facebook pages in an... Read More
This year, the MarketReady program expandedits programming to include Buyer Tours.This will be the f... Read More
Sarah Geurkink led a 2-part virtual coffee chat series about the University of Kentuckys (UK) Commun... Read More