Author: Emily Spencer
Planning Unit: Agr Economics
Major Program: Small Farm Diversification
Outcome: Initial Outcome
In March of 2023, I took over the Center for Crop Diversification Instagram and Facebook pages in an effort to reach more farmers where they are. I worked to translate many of our existing resources (publications, webinars, etc.) into easily digestible, visually engaging educational content that we then shared out on our social media pages. Additionally, we increased visibility of the Center for Crop Diversification team by highlighting each team member in a Team Tuesday post. Since March of 2023, the CCD Facebook Reach has increased 789.6% to reach 11,778 people from last year. Our Instagram Reach increased 303.1k% to 3,032 people. We gained 98 Facebook followers (an increase of 237.9% YOY) and 140 Instagram followers (an increase of 13.9k% YOY). As a result of this increased engagement, the CCD has built new relationships with growers across the state and increased the visibility of the work that we do.
In March, I launched the new program Monday Marketing Minute on the Center for Crop Diversifications... Read More
In March of 2023, I took over the Center for Crop Diversification Instagram and Facebook pages in an... Read More
This year, the MarketReady program expandedits programming to include Buyer Tours.This will be the f... Read More
Sarah Geurkink led a 2-part virtual coffee chat series about the University of Kentuckys (UK) Commun... Read More
Bullitt County, Spencer County and other nearby counties are perfectly positioned to host producers ... Read More
The Small Farm Program and Beginning Farmer Project of Kentucky State University collaborated with t... Read More