Success StoryMeet them where they are!



Meet them where they are!

Author: Colette Laurent

Planning Unit: Plant and Soil Sciences

Major Program: Grains

Outcome: Long-Term Outcome

How do we get pertinent and timely Grain Crop information to our stakeholders in the absence of in-person field days and county meetings?  The Grain Crops Group and Wheat Science Group are interdisciplinary groups of scientist and researchers who work collaboratively to address this need.  2020/21 became a “meet them where they are” year.  To accomplish this goal, we produced Virtual field days and meetings which reached more than 350 participants. We provided YouTube videos of 2 virtual events with over 200 views.  We wrote newsletter articles (41) and blog post (70). And group members reach out via twitter for a combined total of 411 tweets and 4282,800 impressions.  






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