Success StoryMeet them where they are!
Meet them where they are!
Author: Colette Laurent
Planning Unit: Plant and Soil Sciences
Major Program: Grains
Outcome: Long-Term Outcome
How do we get pertinent and timely Grain Crop information to our stakeholders in the absence of in-person field days and county meetings? The Grain Crops Group and Wheat Science Group are interdisciplinary groups of scientist and researchers who work collaboratively to address this need. 2020/21 became a “meet them where they are” year. To accomplish this goal, we produced Virtual field days and meetings which reached more than 350 participants. We provided YouTube videos of 2 virtual events with over 200 views. We wrote newsletter articles (41) and blog post (70). And group members reach out via twitter for a combined total of 411 tweets and 4282,800 impressions.
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