Success StoryMeet them where they are!



Meet them where they are!

Author: Colette Laurent

Planning Unit: Plant and Soil Sciences

Major Program: Grains

Outcome: Long-Term Outcome

How do we get pertinent and timely Grain Crop information to our stakeholders in the absence of in-person field days and county meetings?  The Grain Crops Group and Wheat Science Group are interdisciplinary groups of scientist and researchers who work collaboratively to address this need.  2020/21 became a “meet them where they are” year.  To accomplish this goal, we produced Virtual field days and meetings which reached more than 350 participants. We provided YouTube videos of 2 virtual events with over 200 views.  We wrote newsletter articles (41) and blog post (70). And group members reach out via twitter for a combined total of 411 tweets and 4282,800 impressions.  






Stories by Colette Laurent


Information when you need it - Corn and Soybean Newsletter

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UK Grain Crops Group has found an informational sweet spot for its newly released Corn and Soybean N... Read More


World Pandemic forces change of venue for 2020 Wheat Field Day

about 4 years ago by Colette Laurent

Historically the annual field day provides growers, consultants, agribusiness and extension personal... Read More


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