Success StoryLaunch of Ag Weather Update newsletter



Launch of Ag Weather Update newsletter

Author: Karin Pekarchik

Planning Unit: Biosystems & Agr Engineering

Major Program: Farm Management, Economics and Policy

Outcome: Initial Outcome

The Ag Weather Update, written by UK Ag Weather Center Meteorologist Matt Dixon, provides weekly news that is emailed to a growing audience of Kentucky farmers and producers. The first Ag Weather Update launched in May. In just a few weeks, eight-six people have signed up to receive the newsletter. The newsletter consists of timely, actionable news that helps producers make critical decisions such as when to cut hay, plant soybeans, or guard against livestock heat stress. To increase reach, the newsletter is distributed on social media channels, included in related newsletters such as the Equine Science Review, and posted on the Ag Weather Center website.






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