Success StoryLaunch of Ag Weather Update newsletter
Launch of Ag Weather Update newsletter
Author: Karin Pekarchik
Planning Unit: Biosystems & Agr Engineering
Major Program: Farm Management, Economics and Policy
Outcome: Initial Outcome
The Ag Weather Update, written by UK Ag Weather Center Meteorologist Matt Dixon, provides weekly news that is emailed to a growing audience of Kentucky farmers and producers. The first Ag Weather Update launched in May. In just a few weeks, eight-six people have signed up to receive the newsletter. The newsletter consists of timely, actionable news that helps producers make critical decisions such as when to cut hay, plant soybeans, or guard against livestock heat stress. To increase reach, the newsletter is distributed on social media channels, included in related newsletters such as the Equine Science Review, and posted on the Ag Weather Center website.
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