Author: Melissa Morgan (Newman)
Planning Unit: Animal and Food Sciences
Major Program: Local Food Systems
Outcome: Intermediate Outcome
Crank & Boom Craft Ice Cream started as a “food truck” (actually a cart and a tent) in 2013. From there, their quality products were offered at local festivals, weddings, & corporate events. The company continued to grow as they added a wholesale division and currently have two stores in the Lexington area. Along with this growth came increased regulatory requirements such as nutritional and allergen labeling. To be able to sell ice cream products legally in the United States, you need to follow the Code of Federal Regulations, Title 21, and FDA’s Nutrition Labeling and Education Act guidelines. According to these regulations, products need to meet several conditions to qualify for the title “ice cream”. Also, every product requires an accurate ingredient label with corresponding nutritional information. The Food Systems Innovation Center (FSIC) assisted the Crank & Boom team with the development of 33 of these labels. Proper labeling is one of the most important hurdles to future growth and entry into new markets.
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