Madison County Farmers Market, Berea Farmers Market, Madison County Cooperative Extension Service Nutrition Education Programs and 4-H. In an effort The Power Of Produce was a collaboration between Farmers Market 859, to get more fruits and vegetables into the diets of Madison county residents each market gave out samples of a vegetable to taste for kids with a recipe featuring that particular vegetable for all to taste. Each market featured a different vegetable.

Thirty one percent of customers came just because of the power of produce. Sixty three percent tasted a vegetable they had never eaten before, 89 percent said they would definitely purchase more produce featured in the recipes. Hello bites are successful for all ages.