Success StoryDAIReXNET- Delivering Peer-Reviewed Materials through a Multistate Extension Collaboration



DAIReXNET- Delivering Peer-Reviewed Materials through a Multistate Extension Collaboration

Author: Donna Amaral-Phillips

Planning Unit: Animal and Food Sciences

Major Program: Dairy

Outcome: Intermediate Outcome

DAIReXNET is a national extension-driven dairy web resource that provides science-based, peer-reviewed materials and educational opportunities for dairy producers, allied industry partners, extension educators, dairy undergraduates, and consumers.  This project illustrates what is possible when extension and research faculty, local extension educators, and allied industry professionals work together on a national basis to provide educational opportunities to our end users. 


When distributing information by electronic means, determining the direct impact of those materials on an audience can be difficult.  As such, DAIReXNET's primary impact measures include page viewership, amount of time spent viewing each page, and number of times materials are shared through social and print media. During fiscal year 2017-2018, dairy resources on eXtension.org saw 636,431 pageviews, an average of 1,744 views per day. Users who visited the site spent an average of 4.17 minutes on each page. This comes out to approximately 121 hours of view time per day, and an expanded reach of 23.5 FTEs worth of time. Clearly, a number of people are finding and using these resources. Compared to 5 years ago, DAIReXNET has experienced a 2.4-fold increase in pageviews and people spend an additional 1.37 minutes viewing materials. Each year, DAIReXNET sees an increase in viewership and time spend of each page. In comparing these metrics to previous year's numbers, DAIReXNET saw a 7.92% increase in traffic, and users spent 5 seconds longer on each page than they did previously.  


This project is a multistate effort. To date, contributors represent a variety of universities, extension offices, and dairy-affiliated companies from 36 different states. Many of those contributions are regularly shared and republished by extension social media accounts, dairy consultants and suppliers, and national dairy publications.







Stories by Donna Amaral-Phillips


DAIReXNET- Delivering Peer-Reviewed Materials through a Multistate Extension Collaboration

about 6 years ago by Donna Amaral-Phillips

DAIReXNET is a national extension-driven dairy web resource that provides science-based, peer-review... Read More


Dairy Challenge Integrates UK’s Extension and Teaching Missions

about 6 years ago by Donna Amaral-Phillips

Many college undergraduate students in animal sciences and related agricultural fields do not come f... Read More


Stories by Animal and Food Sciences


Meeting the educational needs of small egg producers

about 6 years ago by Anthony Pescatore

There has been a trend in Kentucky for many nontraditional clientele to have small egg producing flo... Read More


Horse Academy for Chinese Students

about 6 years ago by Fernanda Camargo

The University of Kentucky China Initiatives Office approached me regarding offering a horse program... Read More


Stories by Dairy


DAIReXNET Site Performance

about 6 years ago by Nancy McGill

DAIReXNET is a national, widely collaborative dairy extension effort. With a leadership team spread ... Read More


DAIReXNET- Delivering Peer-Reviewed Materials through a Multistate Extension Collaboration

about 6 years ago by Donna Amaral-Phillips

DAIReXNET is a national extension-driven dairy web resource that provides science-based, peer-review... Read More