Success StoryThe Center for Crop Diversification Launches Monday Marketing Minute



The Center for Crop Diversification Launches Monday Marketing Minute

Author: Emily Spencer

Planning Unit: Agr Economics

Major Program: Small Farm Management

Outcome: Initial Outcome

In March, I launched the new program Monday Marketing Minute on the Center for Crop Diversification's Facebook, Instagram, and YouTube pages. The Monday Marketing Minute is a bite-sized informational video that teaches growers about different aspects of marketing their specialty crops. Some of the videos featured are "Pulp vs. Plastic Packaging," "Tablecloth Choices for Farmers Market Vendors," "How to Make Flyers with QR Codes that Link to your Social Media Pages," and "The Power of Providing Samples at the Farmers Market." These videos are meant to be easily digestible. Growers can choose to watch one video or an entire playlist on the CCD Youtube page. The Monday Marketing Minute videos have received 11,272 views on Youtube, 381 minutes of views on Facebook, and 4,630 views on Instagram.






Stories by Emily Spencer


The Center for Crop Diversification Launches Monday Marketing Minute

about 10 months ago by Emily Spencer

In March, I launched the new program Monday Marketing Minute on the Center for Crop Diversifications... Read More


Center for Crop Diversification Increases Educational Outreach Opportunities for Farmers with the Help of Social Media

about 10 months ago by Emily Spencer

In March of 2023, I took over the Center for Crop Diversification Instagram and Facebook pages in an... Read More


Stories by Agr Economics


MarketReady Buyer Tours

MarketReady Buyer Tours

about 10 months ago by Savannah Columbia

This year, the MarketReady program expandedits programming to include Buyer Tours.This will be the f... Read More


Coffee Chat series on Community Supported Agriculture as a Health and Wellness Benefit

about 10 months ago by Sarah Geurkink

Sarah Geurkink led a 2-part virtual coffee chat series about the University of Kentuckys (UK) Commun... Read More


Stories by Small Farm Management


Beginning Farmers, Market Gardeners, and Landowners Series

Beginning Farmers, Market Gardeners, and Landowners Series

about 10 months ago by Nathan Rider

Beginning farmers, market gardeners, and landowners frequently find themselves overwhelmed by all of... Read More


GeoSpatial Technology Enhances Decision Making on Small Farms

GeoSpatial Technology Enhances Decision Making on Small Farms

about 10 months ago by Jeremy Sandifer

Farming can be tough and the economics of agricultural land management can be difficult to balance a... Read More