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Contact Information

Craig Wood, Ph.D
Acting Associate Dean & Director
UK Cooperative Extension Service

S-107 Ag. Science Center North Lexington, KY 40546-0091

+1 (859) 257-4302

craig.wood@uky.edu

Impacts

Contact Information

Craig Wood, Ph.D
Acting Associate Dean & Director
UK Cooperative Extension Service

S-107 Ag. Science Center North Lexington, KY 40546-0091

+1 (859) 257-4302

craig.wood@uky.edu




Fiscal Year:
Jul 1, 2017 - Jun 30, 2018


Success StoryVirtual National Nutrition Month Campaign



Virtual National Nutrition Month Campaign

Author: Kristi Shive

Planning Unit: Administration - Cooperative Extension Service

Major Program: Nutrition and Food Systems General

Plan of Work: Nutrition Education and Physical Activity

Outcome: Intermediate Outcome

A recent report from the Centers for Disease Control and Prevention stated many children aged 1 – 5 years who live in Kentucky do not eat enough fruit and vegetables. In fact, only about 1 out of every 2 children eats a daily vegetable and 2 out of 3 children eat a daily fruit. Kristi participated in a multi-county National Nutrition Month collaboration during the month of March to educate families on the importance of good nutrition and adding more physical activity into their daily routines. This educational and informational campaign was created by the American Dietetic Association (ADA). 

Kristi partnered with Alivia Faris, Scott County Family and Consumer Sciences Agent, and LaToya Drake, Nutrition Education Program Coordinator, to offer a Virtual National Nutrition Month Campaign. Kristi hosted LaToya and Alivia on the Farm and Home Show to share how individuals can make informed food choices, develop healthful eating and physical activity habits. The series includes topics on fueling our bodies, UK’s Fitblue program, NEP resources, and more. Approximately, 45,000 viewers received this educational content.  Each segment is worth $3,300 dollars in earned media value, totaling $9,900 for the Cooperative Extension Service through this Virtual National Nutrition Month Campaign. 

Additionally, Kristi partnered with the Warren County Extension Agents and SNAP-Ed Assistant by posting educational facts and tips on the digital sign in front of the extension office. This increased office visits and calls, as well as requests for nutritional resources. Kristi has a list of individuals who plan to participate in a summer nutrition education series.  






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