Success StorySmall Ruminant Value-Added MarketReady Training



Small Ruminant Value-Added MarketReady Training

Author: Camille Dant

Planning Unit: Agr Economics

Major Program: Farm Management, Economics and Policy

Outcome: Initial Outcome

In May, Dr. Tim Woods and I held a Market Ready training specific to Sheep and Goat value-added products. This training was held with help from the Kentucky Sheep and Goat Development Office. We had three participants attend the event and all three were attentive and involved during the training. Once producer out of Owenton is currently working with Dr. Woods on branding and how to make their product stand out from their competitors. Each producer had different needs and our training was structured to fit each of their needs.

We plan to host a training in the Fall due to the success of this Spring’s training. The producers we have helped have asked for future advanced topic trainings as well as gained interest in the other offerings that Extension provides.

Our MarketReady training offers in-depth solutions for producers looking to expand their markets to restaurants, wholesalers, grocers, retail outlets and more. MarketReady addresses issues one might not consider when thinking about expanding and seeks to educate our fabulous food suppliers about how to succeed in today's markets.






Stories by Agr Economics


Extension Program on the Evolution of Carbon Markets

Extension Program on the Evolution of Carbon Markets

about 22 days ago by Jordan Shockley

In the Spring of 2021, popular press articles were reporting on the opportunity and benefits of enro... Read More


Building a National Brand

about 25 days ago by Grant Gardner

As this is my first success story, which includes a full year on the job, I can say that the lessons... Read More