Extension professionals unfortunately hear this all the time; “Extension is the best kept secret in our town”. That is horrible news because we try so hard to get the word out about everything we do. One great way to combat this is to have a consistent media outlet to help get the word out about knowledge and programs available. Furthermore, it is even better if you can have multiple media outlets to assist in advertising. The relationships that have been formed between the Clark County Extension Office and the local radio and newspaper in Winchester has been a great partnership to utilize so we can get the word out about our programs to a wider and more diverse audience. The combination of a newspaper article and a radio show each week allows me to reach 10,000 people that I would not have been able to otherwise. This weekly radio and newspaper program in Clark County has allowed me to take several other events and programs to the next level.