Success StorySocial Media in the Time of Corona



Social Media in the Time of Corona

Author: Lorilee Kunze

Planning Unit: Bullitt County CES

Major Program: Community Engagement

Plan of Work: Unrelated to a specified County Plan of Work

Outcome: Initial Outcome

Until this year, social media efforts in the Bullitt County Extension Horticulture Program have been a supplemental resource. Since the Corona Virus emerged placing a temporary end to in person meetings, social media outreach has become a key component in communicating to the citizens of Bullitt County.  As a program, we have spent a large amount of time during the Corona Virus shut down creating original content for social media including articles, newsletters, videos and photo highlights, covering topics such as: lawn care, fruit production, container gardening and plant identification.  

Our social media platforms primarily consist of Facebook and YouTube. The Facebook page has been in use for several years.  The YouTube Channel is new.  We create original videos to post to YouTube and then shared them to Facebook. Additionally we have created playlists of videos we have hand selected from researched based sources and have organized them for optimal convenience of our followers. We update the video collection regularly with content that we believe is relevant and helpful to our client base. 

Since February the number of likes on our Facebook page has gone from 480 to 606, an increase of 26% over the last 5 months.  During that time, the number of people who have interacted with our Facebook page (Unique Users) totals:24,486 and the total number of people in our community that have had our information on their screens totals 44,826.  In the last two months we have posted 50 original posts (that we researched, filmed and created just for social media) and shared 118 posts from other professional organizations and Extension offices.  As we continue to develop our social media presence, our Extension program will continue to grow and reach new audiences.







Stories by Lorilee Kunze


Rainwater Management in Bullitt County

about 5 years ago by Lorilee Kunze

Waste water and good stewardship of environmental resources in Kentucky has been a concern for many ... Read More


Marketing the Bullitt County Horticulture and Master Gardener Programs

about 5 years ago by Lorilee Kunze

In order for the Horticulture Program and the Master Gardener association in Bullitt County to meet... Read More


Stories by Bullitt County CES


Youth Report Successes After Communications Education

about 5 years ago by Paul Adkins

As outlined in the county plan of work, Boone County Extension supports communications education thr... Read More


Bullitt County Plates Up for Good Nutrition

about 5 years ago by Ruth Chowning

According to assessment data collected through the Kentucky Health Facts organization, Bullitt Count... Read More