Success StoryThe relationship of producer personality traits to flock productivity



The relationship of producer personality traits to flock productivity

Author: Anthony Pescatore

Planning Unit: Animal and Food Sciences

Major Program: Poultry

Outcome: Initial Outcome

Contract animal production including poultry and egg production continues to increase in Kentucky and the United States. Under most contract agreements the producer is compared to an expected production standard or producers are compared to each other. The success of producers in contract situations varies widely with little specific information on what makes a successful producer. Pasture based egg production systems have being increasing in Kentucky and surrounding states. Through cooperation with an egg production company a survey of personality traits of producers was conducted and compared to historical production information. This study was part of the dissertation research conducted by John Brunnquell. This study identified three traits Versatility, Emotional Control and the Compliance to Structure (Detail – Assertiveness) as predictors of productivity. Personality traits of the producer could explain 41% of the variability in production. Production parameters such as feed conversion, feed consumption and mortality explain 67% of the variation. When personality traits and production parameters are combined 82% of the variation in production can be predicted. The identification of specific personality traits that leads to successful contract production can be used as a tool for poultry companies and lenders to screen applicants. More importantly farmers evaluating the opportunity of contract production can do a self-examination to see if this is a good fit for their operation. Ultimately this screening will increase farmer satisfaction with contract production and their profitability and sustainability.






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