Following the 2019 Clark County 4-H Summer Camp, a discussion that had been had by 2 of the adult female counselors was presented to 4-H Agent Shannon Farrell.  One counselor, an employee of Goodwill Industries of KY, and the other, the Clark County 4-H Sewing Leader had brainstormed a partnership between Goodwill and 4-H.  The partnership would allow Goodwill to have a larger outreach in the community sharing their mission of helping those with disabilities find and maintain employment and show the Winchester community that they are more than just a second – hand store.  In turn the partnership would provide a unique 4-H opportunity for 4-H sewers to develop an upcycling project at no expense to the 4-Her.  Participants were given $20 store vouchers to purchase items for their upcycle project.  With these items, the youth did a “before” photo shoot.  Given two months, nine Clark County 4-Hers completed the project. Following their “after” photo shoot, the before and after photos were put on the Goodwill Facebook page; where – quoted from their marketing manager – the posts were “viral”.  The posts were up for week of voting.  For a typical contest on Facebook, Goodwill normally averages 144 likes; the 4-H post rallied 2,184 likes.  24 average comments are made on other Goodwill challenges; the 4-H contest landed 287 comments.  Average shares for Goodwill is 18; 4-H totaled 136 shares.  Average total reach for Goodwill posts are 2,400.  The 4-H post brought in 11,983 in total reached. The 3 posts with the highest likes, comments, and shares were awarded 1^st, 2^nd, and 3^rd place gifts (series of gift cards) at a mini awards presentation that took place at the student’s high school.  Due to the excitement of this project, it became the feature presentation at the following Extension County Extension Council; led to an hour radio program on live radio in downtown Winchester, and was presented as a lightning talk at the 2019 4-H Inservice training.  Representatives from Goodwill, State 4-H Specialist, and Agent Shannon Farrell are working to open this contest up state wide for 2020 and have begun planning a presentation for the Regional Extension Specialists meeting to share how this can be implemented in other states.  This idea was expanded and conducted statewide in March - May.  Covid-19 restrictions changed the end result of presenting winners with discounts to 4-H Teen Conference (which was canceled); the judging did still take place online and winners sent gift cards.