Agriculture awareness was the top priority of the Warren County Ag. Advisory Council.  The council wanted to see an increase in media and social media presence over the next four years.  Warren County Agriculture has increased media presence and captured value from this increased awareness.   

• TV:        Farm and Home Show (5 min daily WBKO)  

  • Last year in cooperation with WBKO management we earned a better time slot and tripled our daily reach 

  • Estimated Value of Earned Media:  $390,000 

  • Reach:  100,000 households/week 

• Country Cottage (30 min Spectrum Cable) 

  • Estimated Value of Earned Media: $19,440 

  • Reach: 5000/month 

• Radio:Ag Connections (30 min WKCT 104.1 FM) 

  • Estimated Value: $12,000 

  • Reach:  2500/week 

• Social:Facebook 

  • Estimated Value: $8190* 

  • Reach: 188,697 (126% increase from 2017) 

  • Engagement: 21991 

• YouTube 

  • 170 videos 

  • 11,800 views (440% increase from 2018) 

  • Estimated Value: $157* 

Total media value is $429,787 for 2018-2019.  But more importantly this increased media has allowed more opportunity to deliver agriculture awareness and education to clients’ screens or radios.  These numbers have resulted in new clientele utilizing the Cooperative Extension Service digitally, new clientele participating in programs, increased awareness about agriculture topics with opportunities to engage in discussions and served as reminders to extension users about program and topics.  This effort has expanded our ability to build a digital community and serve people where they are. 

*Values from media outlets and social blue book