Extension
It Starts With Us
Awareness & Promotion Ag Policy
Increasing Agriculture Awareness & Profitability
Joanna Coles, Julie Brown & Kristin Hildabrand
Sustainable Agriculture
Ag Policy
Ag Marketing
Commercial Horticulture
With more citizens at least one generation removed from the farm, it is crucial for individuals and communities to understand the importance of agriculture. Ag awareness was identified as a high priority in the Warren County needs assessment survey and for the agricultural advisory council
Development of agriculture advocates who deliver the importance of agriculture message and are able to think critically about important ag issues
Individuals engage in the development of agriculture awareness materials and events
Individuals are made aware of the importance of agriculture
Initial Outcome: Individuals engage in learning more about agriculture
Indicator: Individuals state they gained knowledge and are aware of importance of agriculture
Method: Participation at events
Timeline: Ongoing
Intermediate Outcomes: Materials developed to promote agricultural awareness by local leadership
Indicator: Number of educational pieces number of individuals involved
Method: Educational piece distribution
Timeline: Ongoing
Long-term Outcomes: Agricultural advocates engaged in public policy and strategic planning
Indicator: Number of individuals involved in agriculture advocacy
Method: Observations
Timeline: Ongoing
Audience: Beef Consumers
Project or Activity: Beef Promotion Month
Content or Curriculum: Beef nutrition, cuts and recipe demos
Inputs: Media, grant funding, KY Beef Council, Cattlemen’s Association
Date: May 2019
Audience: Dairy Consumers
Project or Activity: Dairy Promotion Month
Content or Curriculum: Dairy nutrition, recipe demos
Inputs: Media, SUDIA
Date: June 2019
Audience: Community Leaders, Farmers, Local Food Enthusiasts
Project or Activity: Ag Awareness Breakfast
Content or Curriculum: Ag Awareness
Inputs: Volunteers, farmers, sponsors, facilities
Date: March 2019
Audience: Farmers & Consumers
Project or Activity: Farm & Home Show
Content or Curriculum: Timely Agriculture Topics
Inputs: Agent’s Time, specialists, WBKO camera & production team
Date: 5 episodes 5:15 am every day of each week
Audience: Farmers & Consumers
Project or Activity: Ag Connections
Content or Curriculum: Timely Agriculture Topics
Inputs: Agent’s Time, specialists, WKCT production team, sponsors
Date: Agent’s Time, specialists, WKCT production team, sponsors
Audience: Farmers
Project or Activity: Warren County Ag Facebook Page
Content or Curriculum: Timely Agriculture Topics and Event Announcements
Inputs: Staff Assistant’s Time
Date: Weekly Plus Updates
Audience: Farmers & Consumers
Project or Activity: Warren County Ag Website
Content or Curriculum: Timely Agriculture Topics and Event Announcements
Inputs: Staff Time, Equipment Content
Date: Monthly Updates
Audience: Agritourism Operators
Project or Activity: Agritourism Group Marketing
Content or Curriculum: Agritourism Group Marketing
Inputs: Agent’s Time, KDA Time, Tourism Partnerships, Brochures
Date: Agent’s Time, KDA Time, Tourism Partnerships, Brochures
Audience: Consumers and Non-traditional Farmers
Project or Activity: Country Cottage
Content or Curriculum: Agriculture, Food, Family, Home Environment
Inputs: Time Warner Cable, Farmers, Sponsors, Food, Visuals
Date: Monthly
Audience: Consumers, Children
Project or Activity: KY Farms, KY Flavor
Content or Curriculum:
Inputs: Grant, Media, Farmers, Recipes, Food Product
Date: Monthly
Audience: Producers
Project or Activity: Ag Blog
Content or Curriculum: Ag News
Inputs: Agent’s Time, Staff Assistant’s Time
Date: Ongoing
Author: Joanna Coles
Major Program: Ag Marketing
Facebook has over 2.32 billion active users and represents a huge potential for outreach for the Cooperative Extension Service. Since July of 2016, the Warren County Agriculture’s Facebook page has increased its scope and interaction. The page has focused on timely agriculture and horticulture educational information, promotion of events, agriculture awareness campaigns, and recognition of local farmers. From July 2018-March 2019, outreach for the Warren County Agricultur
Author: Joanna Coles
Major Program: Ag Marketing
Agriculture awareness was the top priority of the Warren County Ag. Advisory Council. The council wanted to see an increase in media and social media presence over the next four years. Warren County Agriculture has increased media presence and captured value from this increased awareness. TV: Farm and Home Show (5 min daily WBKO) Last year in cooperation with WBKO management we earned a better time slot and tripled our daily reac
