Awareness & Promotion Ag PolicyPlan of Work

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Warren County CES

Title:
Awareness & Promotion Ag Policy
MAP:
Increasing Agriculture Awareness & Profitability
Agents Involved:
Joanna Coles, Julie Brown & Kristin Hildabrand
MAJOR PROGRAM 1:
Sustainable Agriculture
MAJOR PROGRAM 2:
Ag Policy
MAJOR PROGRAM 3:
Ag Marketing
MAJOR PROGRAM 4:
Commercial Horticulture
Situation:

With more citizens at least one generation removed from the farm, it is crucial for individuals and communities to understand the importance of agriculture. Ag awareness was identified as a high priority in the Warren County needs assessment survey and for the agricultural advisory council

Long-Term Outcomes:

Development of agriculture advocates who deliver the importance of agriculture message and are able to think critically about important ag issues

Intermediate Outcomes:

Individuals engage in the development of agriculture awareness materials and events

Initial Outcomes:

Individuals are made aware of the importance of agriculture

Evaluation:

Initial Outcome: Individuals engage in learning more about agriculture

Indicator: Individuals state they gained knowledge and are aware of importance of agriculture

Method: Participation at events

Timeline: Ongoing



Intermediate Outcomes: Materials developed to promote agricultural awareness by local leadership

Indicator: Number of educational pieces number of individuals involved

Method: Educational piece distribution

Timeline: Ongoing



Long-term Outcomes: Agricultural advocates engaged in public policy and strategic planning

Indicator: Number of individuals involved in agriculture advocacy

Method: Observations

Timeline: Ongoing


Learning Opportunities:

Audience: Beef Consumers

Project or Activity: Beef Promotion Month

Content or Curriculum: Beef nutrition, cuts and recipe demos

Inputs: Media, grant funding, KY Beef Council, Cattlemen’s Association

Date: May 2019


Audience: Dairy Consumers

Project or Activity: Dairy Promotion Month

Content or Curriculum: Dairy nutrition, recipe demos

Inputs: Media, SUDIA

Date: June 2019


Audience: Community Leaders, Farmers, Local Food Enthusiasts

Project or Activity: Ag Awareness Breakfast

Content or Curriculum: Ag Awareness

Inputs: Volunteers, farmers, sponsors, facilities

Date: March 2019


Audience: Farmers & Consumers

Project or Activity: Farm & Home Show

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WBKO camera & production team

Date: 5 episodes 5:15 am every day of each week


Audience: Farmers & Consumers

Project or Activity: Ag Connections

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WKCT production team, sponsors

Date: Agent’s Time, specialists, WKCT production team, sponsors


Audience: Farmers

Project or Activity: Warren County Ag Facebook Page

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Assistant’s Time

Date: Weekly Plus Updates


Audience: Farmers & Consumers

Project or Activity: Warren County Ag Website

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Time, Equipment Content

Date: Monthly Updates


Audience: Agritourism Operators

Project or Activity: Agritourism Group Marketing

Content or Curriculum: Agritourism Group Marketing

Inputs: Agent’s Time, KDA Time, Tourism Partnerships, Brochures

Date: Agent’s Time, KDA Time, Tourism Partnerships, Brochures


Audience: Consumers and Non-traditional Farmers

Project or Activity: Country Cottage

Content or Curriculum: Agriculture, Food, Family, Home Environment

Inputs: Time Warner Cable, Farmers, Sponsors, Food, Visuals

Date: Monthly


Audience: Consumers, Children

Project or Activity: KY Farms, KY Flavor

Content or Curriculum:

Inputs: Grant, Media, Farmers, Recipes, Food Product

Date: Monthly


Audience: Producers

Project or Activity: Ag Blog

Content or Curriculum: Ag News

Inputs: Agent’s Time, Staff Assistant’s Time

Date: Ongoing







Success Stories

Marketing Value of Warren County Agriculture Facebook Page

Author: Joanna Coles

Major Program: Ag Marketing

Facebook has over 2.32 billion active users and represents a huge potential for outreach for the Cooperative Extension Service.  Since July of 2016, the Warren County Agriculture’s Facebook page has increased its scope and interaction.  The page has focused on timely agriculture and horticulture educational information, promotion of events, agriculture awareness campaigns, and recognition of local farmers.  From July 2018-March 2019, outreach for the Warren County Agricultur

Full Story

Value of Media In Agriculture Awareness Efforts

Author: Joanna Coles

Major Program: Ag Marketing

Agriculture awareness was the top priority of the Warren County Ag. Advisory Council.  The council wanted to see an increase in media and social media presence over the next four years.  Warren County Agriculture has increased media presence and captured value from this increased awareness.   TV:        Farm and Home Show (5 min daily WBKO)  Last year in cooperation with WBKO management we earned a better time slot and tripled our daily reac

Full Story
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