Success StoryAssisting Kenton County Farmers to Increase Revenue



Assisting Kenton County Farmers to Increase Revenue

Author: Daniel Allen

Planning Unit: Kenton County CES

Major Program: Local Food Systems

Plan of Work: ANR Local Food Systems

Outcome: Intermediate Outcome

The Kenton County Agriculture Leadership Class of 2018 determined that marketing locally grown  agriculture products is a hurdle for most farm-to-consumer operations. During the 2018 class the participants did a preliminary study to determine exactly what they would need to create a publicity and marketing strategy to potentially increase sales off their farms.  The Agriculture Extension Agent acted as facilitator of all aspects of this publicity campaign.  The Agriculture Agent engaged a retired business development professional and now farmer to assist in the process and this volunteer coached the project through it’s entirety.  In addition to the brainstorming done by the leadership class, the coach reached out to Northern Kentucky University’s public relations senior class. The retired business development coach said, “I have been really impressed on the great job done by the committee and the students that did the study.”  This class and the professor took the Kenton County Farm Marketing project on as a final class project.  Over the course of 4 months the Agriculture Agent met with the coach and the committee to get updates about the project and to act as an advisor to the committee on agriculture technical knowledge.  After the presentation in December the Agriculture Agent organized a meeting of the Ag Advisory Council, and interested farmers to present the final study of the project.  As a result of the study a Kenton County agriculture products logo has been developed.  The logo is being rolled out for local farm-to-consumer producer’s use as they sell products from their farms, to restaurants, or to farmer’s markets.






Stories by Daniel Allen


Forage Production

about 2 months ago by Daniel Allen

The Importance of Planning AheadAs part of the services the Cooperative Extension Service offers soi... Read More


Stories by Kenton County CES


4-H Middle School Health with former 4-H member

4-H Middle School Health with former 4-H member

about 2 months ago by Diane Kelley

The U.K., Cooperative Extension Service and a former Kenton County 4-H member who is a current middl... Read More


Healthy Home, Body and Mine

about 2 months ago by Ola Donahue

Research provided by the USDA indicatesscientists know that certain nutrients and other key chemical... Read More