Author: Daniel Allen
Planning Unit: Kenton County CES
Major Program: Local Food Systems
Plan of Work: ANR Local Food Systems
Outcome: Intermediate Outcome
The Kenton County Agriculture Leadership Class of 2018 determined that marketing locally grown agriculture products is a hurdle for most farm-to-consumer operations. During the 2018 class the participants did a preliminary study to determine exactly what they would need to create a publicity and marketing strategy to potentially increase sales off their farms. The Agriculture Extension Agent acted as facilitator of all aspects of this publicity campaign. The Agriculture Agent engaged a retired business development professional and now farmer to assist in the process and this volunteer coached the project through it’s entirety. In addition to the brainstorming done by the leadership class, the coach reached out to Northern Kentucky University’s public relations senior class. The retired business development coach said, “I have been really impressed on the great job done by the committee and the students that did the study.” This class and the professor took the Kenton County Farm Marketing project on as a final class project. Over the course of 4 months the Agriculture Agent met with the coach and the committee to get updates about the project and to act as an advisor to the committee on agriculture technical knowledge. After the presentation in December the Agriculture Agent organized a meeting of the Ag Advisory Council, and interested farmers to present the final study of the project. As a result of the study a Kenton County agriculture products logo has been developed. The logo is being rolled out for local farm-to-consumer producer’s use as they sell products from their farms, to restaurants, or to farmer’s markets.
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