Facebook has over 2.32 billion active users and represents a huge potential for outreach for the Cooperative Extension Service.  Since July of 2016, the Warren County Agriculture’s Facebook page has increased its scope and interaction.  The page has focused on timely agriculture and horticulture educational information, promotion of events, agriculture awareness campaigns, and recognition of local farmers.  From July 2018-March 2019, outreach for the Warren County Agriculture Facebook page has been just shy of 152,000 and engagement at 12,500 with 1540 likes.  The page doubled its reach and engagement in the past year.  Social media blue book values each post on the page at almost $26/post.  Based on the 222 posts made this year, that is a $5772 marketing value to our local extension program.  In addition, to marketing value, the Facebook page has served as an outreach to non-extension users.  The agents receive many questions from non-extension users through the Facebook messenger feature and some have even attended events promoted on the page.  The Facebook page was recognized as a State Winner at the KY Association of County Agriculture Agents Meeting.

The Facebook page link is https://www.facebook.com/warrencountyag/. The horticulture and agriculture agent are the content contributors to the site and the Warren County staff assistants help with graphic development and calculating analytics.