Author: Verlene Congleton
Planning Unit: Jackson County CES
Major Program: 4-H Youth Development Programming
Plan of Work: Leadership and Community Development
Outcome: Initial Outcome
4-H has always been in our community however our local 4-H Council wanted to try new marketing ideas to make 4-H more visible in our county outside of our 4-H Clubs. Our county fair is always at the beginning of our program year. Our 4-H Fair exhibits are always popular even more so this year with a total of 245 4-H Fair Exhibits!! At the end of the Fair week there is always a parade. This year the 4-H Council, with the help of the 4-H Teens, decided to do 4-H Float for the parade. They felt this would be a good opportunity to highlight our 4-H program and reach clientele that would not otherwise see 4-H. The theme for the parade this year was 'County Wide, County Pride'. Our float was named , 'Jackson County 4-H is Kentucky Proud'. We invited the oldest 4-H'er in the county who was 81 years young to ride on the float which was made like a Farmer's Market Booth with the 4-H Teens and a banner promoting KY Proud products and KY 4-H. We also had T-shirts made that marketed our county 4-H and a special one for the oldest 4-H'er that read, 'Jackson County 4-H since 1945', the year he joined 4-H! The 4-H Teens also threw out 4-H candy to the crowd as we made our way through the parade. Everyone was ecstatic to learn that our float won the top award of $100.00 for the best organization float which was announced that night during the fair events. Our local newspaper also did a front page article on our float and our oldest 4-H member. Another way to market our 4-H program, our local radio station, at the request of our 4-H Council also did 4-H Trivia for us during Fall Break. The youth that won the trivia picked up her prize, donated by our 4-H Council, at our 4-H Office. In the month of November our 4-H Council and Teens are also marketing the 4-H Holiday Dinner Show. Our youth will perform and showcase their talents while adults and families enjoy dinner prepared by our 4-H volunteers. Because of all the 4-H marketing in the community we recently received $500.00 donated to us by the local UNITE organization to use for our 4-H Teens to attend the UK Teen Conference in the Summer of 2019.
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