Author: Verlene Congleton
Planning Unit: Jackson County CES
Major Program: 4-H Youth Development Programming
Plan of Work: Leadership and Community Development
Outcome: Initial Outcome
4-H has always been in our community however our local 4-H Council wanted to try new marketing ideas to make 4-H more visible in our county outside of our 4-H Clubs. Our county fair is always at the beginning of our program year. Our 4-H Fair exhibits are always popular even more so this year with a total of 245 4-H Fair Exhibits!! At the end of the Fair week there is always a parade. This year the 4-H Council, with the help of the 4-H Teens, decided to do 4-H Float for the parade. They felt this would be a good opportunity to highlight our 4-H program and reach clientele that would not otherwise see 4-H. The theme for the parade this year was 'County Wide, County Pride'. Our float was named , 'Jackson County 4-H is Kentucky Proud'. We invited the oldest 4-H'er in the county who was 81 years young to ride on the float which was made like a Farmer's Market Booth with the 4-H Teens and a banner promoting KY Proud products and KY 4-H. We also had T-shirts made that marketed our county 4-H and a special one for the oldest 4-H'er that read, 'Jackson County 4-H since 1945', the year he joined 4-H! The 4-H Teens also threw out 4-H candy to the crowd as we made our way through the parade. Everyone was ecstatic to learn that our float won the top award of $100.00 for the best organization float which was announced that night during the fair events. Our local newspaper also did a front page article on our float and our oldest 4-H member. Another way to market our 4-H program, our local radio station, at the request of our 4-H Council also did 4-H Trivia for us during Fall Break. The youth that won the trivia picked up her prize, donated by our 4-H Council, at our 4-H Office. In the month of November our 4-H Council and Teens are also marketing the 4-H Holiday Dinner Show. Our youth will perform and showcase their talents while adults and families enjoy dinner prepared by our 4-H volunteers. Because of all the 4-H marketing in the community we recently received $500.00 donated to us by the local UNITE organization to use for our 4-H Teens to attend the UK Teen Conference in the Summer of 2019.
Jackson County is one of the poorest counties in Kentucky and even the nation. Having access to nutr... Read More
Jackson County is one of the poorest counties in Kentucky and even the nation. Having access to nutr... Read More