Survey data from the USDA indicates that most beef cattle producers in the US do not use many management protocols that have been proven to improve productivity and/or profitability. Some examples include breeding soundness exams in bulls, pregnancy determination in cows, controlled calving seasons, vaccinations, and forage management. The Back-to-Basics University of Kentucky Extension Program is designed to identify 10 farms in Kentucky that want to improve their management by incorporating proven management techniques and recording the outcomes of the new management protocol. This success story involves a beef cattle operation owned by Dale Culvers in Nelson County. Dale has a small commercial cow-calf operation that is floundering to be profitable. Dale calves 10-11 cows in the spring and in the fall. His herd is small, the calving season spread out, and his calves have been sold as “singles”, the most inefficient marketing method. His goal was to increase the pregnancy rate, shorten his calving season, and use AI to change the sex ratio. We implemented new vaccination and mineral programs and designed a breeding program to control the sex of the calves born. After one year in the new program, Culver farms had 90 and 100% of the calves born to AI sires. Sex of the calves was controlled such that 3 heifers were born each season for replacement and the remaining came from one terminally oriented sire. Calves from the born from the first breeding season are about to be marketed and weigh 75 pounds more than previous years. Field days are being planned to highlight these accomplishments.