Less than 10% of beef cattle producers utilize AI in their breeding program even though the long-term economic impact of AI is substantial ($200 per cow ROI). This educational opportunity is designed to teach the techniques of artificial insemination to beef cattle producers in Russell Co, Owen Co, Menifee Co, and Carter Co. Fifty-one people attended these training sessions and learned these techniques of artificial insemination. All 51 participants left with a working knowledge of estrous synchronization and AI and plan to incorporation them into their normal management protocol. A survey was conducted after the training and all 51 rated the class “excellent” (5/5) and all 51 indicated they would use these techniques after the training (all 51 indicated “highly likely”). Some comments were made that the trainees may involve a professional to aid in AI until they get more comfortable. Artificial insemination combined with estrus synchronization has short-term ROI of $50-100 per cow and long-term ROI of approximately $200 per cow.