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Contact Information

Craig Wood, Ph.D
Acting Associate Dean & Director
UK Cooperative Extension Service

S-107 Ag. Science Center North Lexington, KY 40546-0091

+1 (859) 257-4302

craig.wood@uky.edu

Impacts

Contact Information

Craig Wood, Ph.D
Acting Associate Dean & Director
UK Cooperative Extension Service

S-107 Ag. Science Center North Lexington, KY 40546-0091

+1 (859) 257-4302

craig.wood@uky.edu




Fiscal Year:
Jul 1, 2020 - Jun 30, 2021


Success StoryAg Matters



Ag Matters

Author: Matthew Futrell

Planning Unit: Christian County CES

Major Program: Farm Management, Economics and Policy

Plan of Work: Enhancing Production through Sustainable Agriculture and Marketing Strategies

Outcome: Initial Outcome

Access to timely and accurate agricultural information is critical to farm success. While digital tools like blogs, videos, and online training have transformed how most farmers learn and adapt, a significant gap remains for Amish and Mennonite growers—many of whom have limited access to phones and the internet.

Recognizing this disparity, the Christian County Agriculture and Natural Resources (ANR) and Horticulture agents launched the AgMatters newsletter in 2021. The goal was to reach Amish and Mennonite growers with production information tailored to their needs. The newsletter is distributed by mail and through trusted community networks like the Fairview Produce Auction. The newsletter content utilizes existing Extension and industry content, curated for relevance and timeliness specific to the key commodities of produce, tobacco, and dairy.

By 2025, AgMatters has grown to 277 readers across Christian and surrounding counties. Content is drawn from trusted sources like the Kentucky Pest News, USDA, NRCS, and other Cooperative Extension materials. A PDF version is also shared with neighboring county agents, further expanding its reach.

Feedback has been overwhelmingly positive. Growers are not just reading the newsletter—they’re engaging with it.

“The best part of AgMatters are the articles on chemical efficacy. That information is difficult to find and really helps to make decisions.”
 —An Amish produce grower, Fairview, KY

The AgMatters newsletter demonstrates that, with creativity and collaboration, Extension can bridge information gaps—ensuring that all farmers, regardless of technology access, can thrive.

 






Stories by Matthew Futrell


Growing Excitement

Growing Excitement

about 4 years ago by Matthew Futrell

Growing ExcitementThe 2021 Kentucky Haiti Benefit Auction was part of a much larger 7 state effort o... Read More


Grass in the Rumen Equals Pounds on the Rail

Grass in the Rumen Equals Pounds on the Rail

about 4 years ago by Matthew Futrell

Grass in the Rumen Equals Pounds on the RailThe key to a productive cattle herd is forage management... Read More


Stories by Christian County CES


Growing Excitement

Growing Excitement

about 4 years ago by Matthew Futrell

Growing ExcitementThe 2021 Kentucky Haiti Benefit Auction was part of a much larger 7 state effort o... Read More


Grass in the Rumen Equals Pounds on the Rail

Grass in the Rumen Equals Pounds on the Rail

about 4 years ago by Matthew Futrell

Grass in the Rumen Equals Pounds on the RailThe key to a productive cattle herd is forage management... Read More