The Ale-8 Soft drink company contacted FSIC for in assistance in identifying and developing a new soft drink flavor. Following identification of suitable varieties in the laboratory, FSIC conducted taste panel testing to determine consumer preference of each product. The most promising product was a Cherry soda, which then underwent shelf life and food safety testing before being introduced into the market. Recent comments from the client indicate that the new product has far exceeded their expectation in sales and the attraction of new customers to the Ale 8 brand.