Morgan County Extension District Board, City of West Liberty Tourism Committee and Chamber of Commerce jointly commissioned a study to gauge how first-time visitors perceive the strengths and shortcomings of the community.  These perceptions are critical to building a larger workforce, attracting new businesses, promoting tourism, and creating new jobs.

The study was conducted by the University of Kentucky Community and Economic Development Initiative of Kentucky housed in the Martin Gatton College of Agriculture, Food and Environment.

“First Impressions” is a structured assessment that enables communities to learn about the first impression they convey to outsiders. Coordinated volunteers acted as "secret shoppers" and visited Morgan County throughout last fall and winter.

Using the visitors’ findings, the report offers a fresh perspective on the appearance, services and infrastructure of each community and provides constructive feedback.

The report was shared at two different community meetings.  As a result, committees are now exploring suggestions and resources to address the areas identified for potential improvement.  The knowledge gained through this program is intended to serve as a basis for community action and to develop solutions for the city and county.