Success StoryEmpowering Agriculture, Nourishing the Community



Empowering Agriculture, Nourishing the Community

Author: Whitney Carman

Planning Unit: Grayson County CES

Major Program: Farm Management, Economics and Policy

Plan of Work: Diversified Agriculture and Rural Development

Outcome: Intermediate Outcome

The Farm at Rough River is more than just a small farm; it’s a testament to the resilience and determination of a family committed to stewarding the earth and enriching the lives of those around them. The Nicoali Family moved to Grayson County as military veteran family, looking for land to provide wholesome, locally sourced food to their family, and community. Guided by interest, hard work, and dedication, they were able to transform their small farm into a thriving hub of agricultural products and agri-tainment. Part of their success has been due to their collaboration with the local Extension Agent for Agriculture and Natural Resource Agent, whose guidance and resources have enabled them to implement best practices in sustainable farming, animal husbandry, and crop management. They have maximized the productivity of their land, ensuring the health and vitality of their produce, forages, and livestock. The Nicoali’s have taken every opportunity to develop their marketing and farming skills- attending Fruit and Vegetable Conferences, extension programming, marketing programs, KY Proud programs, etc. They have also taken advantage of the expertise and programs from the local soil conservation and agriculture development council. They have worked diligently to make sure all their products are processed and created safely. Due to their success, they are opening a larger market building on their farm and are now expanding into educational field trips for students and families. 

Their typical customer base is lake-going patrons. However, through the help of social media, word of mouth, and their product testimonials, they have reached a greater audience in the community and surrounding counties. They are also valuable participants in the Grayson County Farmer’s Market, where they participate in WIC, Senior Vouchers, and SNAP/EBT. They are even members of the KY Farm Bureau Certified Farm Market. Their hard work and diligence is evident in some numbers that the grower shared with the agent. From their first year of production to their fourth year- they were able to increase their gross income by 720%! Each year they have found new ways to create revenue. In addition to vegetables, they now offer pasture-raised pork and lamb, canned jams, jellies, relishes, and baked goods. They have also made some investments in a new high-tunnel, market building, and breeding stock. 
 

As proud members of the local agriculture economy, they recognize the vital role that small farms play in sustaining rural communities and driving economic growth. Their success in the agriculture community has led them into leadership roles in the agriculture community as well. The Nicolais sit on the Farmer’s Market board of directors, Agriculture Development Council, Ag Council, and Farm to Fork committee. The ANR agent also worked with their farm to host leaders in the Grayson County Chamber of Commerce. Through our participation in farmers markets, direct sales, and agritourism, they contribute to the vitality of the local economy. Their story is a great example of success when passion, dedication, education and resourcefulness comes together. 






Stories by Whitney Carman


Youth Farm and Home Safety Education with Progressive Ag Safety Day

Youth Farm and Home Safety Education with Progressive Ag Safety Day

about 6 months ago by Whitney Carman

The Grayson County Agriculture and Natural Resources (ANR) Advisory committee expressed interest in ... Read More


Annie's Project

Annie's Project

about 8 months ago by Whitney Carman

The local Breckinridge, Grayson and Hancock County areas have noticed an increase in the number of w... Read More


Stories by Grayson County CES


4-H Passport Kitchen- Exploring Cultures through Cooking

4-H Passport Kitchen- Exploring Cultures through Cooking

about 5 months ago by Kindra Jones

The Kentucky 4-H Passport Kitchen program young people from Kentucky the opportunity to experience t... Read More


Fitt Fiddle: A Champion of Community Wellness Through Physical Activity Promotion

Fitt Fiddle: A Champion of Community Wellness Through Physical Activity Promotion

about 6 months ago by Natalie Taul

Physical inactivity and obesity continue to be roadblocks to health and wellness achievement in Gray... Read More


Stories by Farm Management, Economics and Policy


Family Farm Summit

Family Farm Summit

about 5 months ago by Matthew Chadwick

The problem and planned program to respondFarmers of all disciplines recognize the need to plan for ... Read More


Land Rental Considerations Program Helps Farmers and Landowners

Land Rental Considerations Program Helps Farmers and Landowners

about 5 months ago by Miranda Rudolph

According to the USDA, the average age of U.S. farm producers in 2022 is 58.1 years, and the number ... Read More