Success StorySweet Summertime at the Farmer's Market
Sweet Summertime at the Farmer's Market
Author: Rachel Hance
Planning Unit: Logan County CES
Major Program: Nutrition and Food Systems General
Plan of Work: Healthy Eating
Outcome: Initial Outcome
For the past few years, our extension staff has partnered to provide a community event to educate and invite our clients to the farmers’ market. This year’s event was Sweet Summertime at the Farmer’s Market drive-through event. The goal of the event is to provide family friendly incentives to youth that encourages families to get active together as well as introduce the youth to the farmer's market and what they can find and how they can benefit from the farmer's market. An additional benefit of this program is the cooperation and partnership with the farmer's market vendors. Youth and families are able to meet the vendors and talk about the items they have to offer. The farmer's market vendors also benefit from the redemption of the farmer's market bucks that are distributed to each youth participant as an incentive item.
We targeted preschool through middle school youth. Each client received a bag with summer family activities and healthy eating educational activities along with Farmers’ Market bucks to spend at the Farmers’ Market. In 2022 a total of 174 youth and 257 total individuals participated in the event and $1183 Farmers’ Market bucks were redeemed at the Farmers’ Market.
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