The University of Kentucky Center for Crop Diversification shows a favorable market outlook for production of blackberries within the state of Kentucky. Specifically, in relation to producers located near population centers, such as Paducah, an added marketing edge may be realized. Indicated by a 2011 study, Kentucky consumers show willingness to pay a premium for a product designated as locally produced. In response to this burgeoning market opportunity, McCracken County Cooperative Extension Service agents for Agriculture and Natural Resources, Samantha Anderson, and Horticulture, Mary Hank, partnered with the University of Kentucky College of Food, Agriculture and Environment and the Kentucky Horticulture Council to host a Blackberry Production Field Day at Garrett Farms.

Topics included cultural practices, innovative trellising methods, disease and insect management updates, safe food handing methodology, water management and a grower led production tour. Presentations were facilitated by University of Kentucky specialists, Kentucky Horticulture Council staff and other industry professionals.

The field day was attended by over forty producers from operations that varied in both size and scope. All attendees expressed their appreciation for relevant knowledge related to an upcoming market opportunity. Participants specifically indicated their appreciation for the wide variety of topics presented during the program.