Success StoryMarketReady Dairy



MarketReady Dairy

Author: Camille Dant

Planning Unit: Agr Economics

Major Program: Farm Management, Economics and Policy

Outcome: Initial Outcome

To add to our current MarketReady trainings, we are expanding into value-added dairy. With many dairy producers in the state creating value-added dairy products, we are adapting our MarketReady training to fit those needs. Along with the University of Tennessee and the Center for Profitable Agriculture we are educating the producers on how to get their products to larger markets as well as expand their brand awareness and the importance of local dairy.

This year we will host a MarketReady Dairy training in Kentucky and with our partners in Tennessee. We plan to host a variety of producers to educate on insurance, packaging and labeling, food safety, and many more important topics when selling to retailers.






Stories by Agr Economics


Extension Program on the Evolution of Carbon Markets

Extension Program on the Evolution of Carbon Markets

about 15 days ago by Jordan Shockley

In the Spring of 2021, popular press articles were reporting on the opportunity and benefits of enro... Read More


Building a National Brand

about 18 days ago by Grant Gardner

As this is my first success story, which includes a full year on the job, I can say that the lessons... Read More