Success StoryFarmers' Market Association Inc., of Taylor County Spring Festival



Farmers' Market Association Inc., of Taylor County Spring Festival

Author: Kara Back-Campbell

Planning Unit: Taylor County CES

Major Program: Horticulture, Commercial

Plan of Work: Management and Marketing

Outcome: Initial Outcome

The opening day of the Taylor County Farmers' Market raised concern for the 2022 season, because of the low turnout of customers. Upon reviewing last year's numbers the next market day was projected to be even lower. The Horticulture agent along with the ANR agent, 4-H agent, and EFNEP assistant worked together to plan, set up, and host the first Spring Festival at the Farmers' Market. The festival consisted of Taylor County Master Gardeners working centers for children to learn how to plant zinnia seeds, learn about plant propagation through planting spider plants, obtain a DIY lettuce growing kit with literature on health benefits, recipes, and planting guide resources. Children also had the opportunity to create coffee filter butterflies, paint a terra-cotta pot, and make a paper pinwheel. Trees from the local Forestry Department were also given away at the market. In comparison with the 2021 season on the same market day, the Spring Festival caused an increase of 83% in attendance. Thus, increasing customer count and retention of vendors for the 2022 season. Additional festivals and events will be held throughout the season. Due to the success of the 2022 Taylor County Farmers' Market Spring Festival, it will be held again next year.






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