Taylor County CES

Title:

Management and Marketing

MAP:

Enhancing Livestock and Crop Profitability

Agents Involved:

Pat Hardesty

MAJOR PROGRAM 1:

Beef

MAJOR PROGRAM 2:

Grains

MAJOR PROGRAM 3:

Grains

MAJOR PROGRAM 4:

Forages

Situation:

Agriculture producers must continue to improve management/marketing skills to remain profitable and sustain a strong agricultural economy. Beef, dairy, grains and tobacco generate approximately $29 million. With these production systems, protecting the environment is also a responsibility producers are challenged with! With guidance from the Extension Council, the Taylor County Cattlemen’s Association directors and dairy committee, educational programs are planned which highlight management/marketing skills, protecting the environment and providing local foods.

Long-Term Outcomes:

Producers will sustain profitability through enhanced management and marketing skills by the implementation of technology, marketing strategies, BMP’s and management of expenses.

Intermediate Outcomes:

Producers will enhance profitability through the adoption of best management practices and marketing skills while controlling costs.

Initial Outcomes:

Producers will gain knowledge of how new technology improved practices and marketing strategies will enhance profitability.

Evaluation:

Initial Outcome: Producers shall begin to enhance profitability through gained knowledge of improved management and marketing skills

Indicator: Producers are motivated to adopt best management of production and marketing.

Method: Surveys, Observation

Timeline: Throughout the year

Intermediate Outcome: Producers adopt recommended practices that were learned through educational programs.

Indicator: Producers will implement management practices

Method: Surveys, Observation

Timeline: Throughout the year

Long-term Outcome: Producers will improve profitability through enhanced management and marketing skills and adoption of new technology.

Indicator: Profitability is enhanced by using technology, enhanced management and marketing

Method: Ag. statistics, savings, observation

Timeline: Throughout the year

Learning Opportunities:

Audience: Tobacco Producers

Project or Activity: Tri-County Tobacco Meeting

Content or Curriculum: Float Bed Management, Fertility, GAP Training

Inputs: Specialists, Agents, Publications

Date: February 2022

Audience: Dairy Producers

Project or Activity: Tri-County Dairy Shortcourse

Content or Curriculum: Nutrition, Calf Barns, Dry Cow Management

Inputs: Specialists, Agents, Publications

Date: February-March 2022

Audience: Grain Producers

Project or Activity: Tri-County Grain Meeting

Content or Curriculum: Persistent Weeds, Technology, Farm Bill, GPS, Ag. Apps

Inputs: Specialists, Agents, Publications

Date: December 2021

Audience: Grain Producers

Project or Activity: Rye Grain Project

Content or Curriculum: Rye Management for Grain

Inputs: Cooperator, Industry, Agents, Specialist

Date: Crop Year 2022

Audience: Grain Producers

Project or Activity: Grain Marketing Group

Content or Curriculum: Marketing Strategies

Inputs: Specialists, Agents, Publications, Commodity Challenge

Date: Quarterly throughout the year

Audience: Beef Producers

Project or Activity: Pasture to Plate

Content or Curriculum: Feeding techniques from weaning to finish, carcass evaluation, consumer preference

Inputs: Specialists, Agents, Publications

Date: Throughout the year

Audience: Beef Producers

Project or Activity: Taylor County Cattlemen's Association Meetings

Content or Curriculum: Management and Marketing Topics

Inputs: Specialists, Agents, Publications

Date: September 2021- April 2022

Audience:  Beef Producers

Project or Activity:  Field Day

Content or Curriculum: Livestock Handling, Feeding, and Equipment

Inputs: Specialists, Agents

Date: Summer 2021

Success Stories