Success StoryEnhanced marketing opportunities
Enhanced marketing opportunities
Author: Robert Amburgey
Planning Unit: Bath County CES
Major Program: Horticulture, Commercial
Plan of Work: Improved Management and Profitability
Outcome: Long-Term Outcome
The agent continues to work closely with the local leadership and market management to provide a commercial outlet for producers who are in the business of marketing horticultural products. The Bath County Produce auction continues to function as an outlet for producers who want to market a wide variety of horticulture products. The auction program provides the opportunity to market products in various size containers based on their current marketing strategy. The market management, board and the extension office provide marketing and advertisement and coordinate the efforts to expand and grow the market as well as recruit sellers for the market. The goal of the market, as it is established, is to provide an opportunity for local producers to expand their on farm income, diversify their farming operation and to supplement the loss in tobacco income that farmers have experience the last several year. Total sales for the market tend to hover around $100,000/ year. Efforts are still being made to expand the market in both grower/sellers and buyers to stimulate even more direct farm income to our producers.
Stories by Robert Amburgey
Beginning Farmer program
Describe the Issue or Situation.There are a number of technical aspects that a person must know and ... Read More
2024 Ag field day
Describe the Issue or Situation.As margins continue to tighten on farm enterprises, it becomes even ... Read More
Stories by Bath County CES
Wildcat Leadership Council Explores Art with University of Kentucky
According to the University of Kentucky Cooperative Extension Community Needs Assessment, Bath Count... Read More
Beginning Farmer program
Describe the Issue or Situation.There are a number of technical aspects that a person must know and ... Read More
© 2024 University of Kentucky, Martin-Gatton College of Agriculture, Food and Environment