Success StoryEnhanced marketing opportunities



Enhanced marketing opportunities

Author: Robert Amburgey

Planning Unit: Bath County CES

Major Program: Horticulture, Commercial

Plan of Work: Improved Management and Profitability

Outcome: Long-Term Outcome

The agent continues to work closely with the local leadership and market management to provide a commercial outlet for producers who are in the business of marketing horticultural products.  The Bath County Produce auction continues to function as an outlet for producers who want to market a wide variety of horticulture products.  The auction program provides the opportunity to market products in various size containers based on their current marketing strategy.  The market management, board and the extension office provide marketing and advertisement  and coordinate the efforts to expand and grow the market as well as recruit sellers for the market.  The goal of the market, as it is established, is to provide an opportunity for local producers to expand their on farm income, diversify their farming operation and to supplement the loss in tobacco income that farmers have experience the last several year.  Total sales for the market tend to hover around $100,000/ year.  Efforts are still being made to expand the market in both grower/sellers and buyers to stimulate even more direct farm income to our producers.






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