McCreary County CES

County Emphasis:

LifeReady

Concentration 1:

Financial Security and Economic Well-Being

Concentration 2:

Work and Life Skill Development

Concentration 3:

Family and Youth Development

Concentration 4:

Substance Use Prevention and Recovery

Situation:

Financial Security and Economic Well-Being:

A disproportionate number of Kentuckians live in economically distressed communities (39% of Kentuckians, compared to 15% nationally). Further, most Kentucky households are concerned with financially sustaining a quality of life that allows them to survive and thrive in an economically challenged society. From housing to grocery expenses, the cost of living continues to rise, and households are ill-equipped to adjust. Securing financial stability is vital for the well-being of state constituents. The University of Kentucky Cooperative Extension Service (CES) is committed to improving the financial security and economic well-being of families across the Commonwealth. Related CES programming is designed to help Kentuckians become more economically resilient by promoting financial literacy education, comprehensive family resource management skills, and small business engagement and support.

In a 2023 University of Kentucky Cooperative Extension Community Needs Assessment, with nearly 28,000 responses from across the state, Building Financial Literacy and/or Resource Management Skills was among the top 10 state-identified priority issues reported by Kentuckians, and Efforts that Support Local & Small businesses was among the top 10 Community & Economic Development needs in the state.

Youth Focus

In Kentucky, economic uncertainty due to job market fluctuations and agricultural shifts impacts youth through unstable family environments and limited resources. Hospitality, retail, and tourism generated over $10 billion in 2023, with job growth in culinary arts, tourism, and hobby industries. The unemployment rate increased by 4.7% from July 2023 to July 2024. According to the Kentucky Cooperative Extension System Community Needs Assessment (2023), priorities include building financial literacy and resource management skills, youth life skill training (e.g., leadership and communication), strengthening youth workforce readiness (e.g., entrepreneurship, business development), and engaging diverse and non-traditional youth audiences. America’s future relies on a ready workforce and engaged communities to tackle major challenges. Kentucky 4-H develops youth potential for lifelong success through essential skills in communication, leadership, and civic engagement. 80% of 4-Hers reported that 4-H helped them explore career options and 95% reported 4-H helped them identify things they were good at, and 50% reported 4-H helped them with college decision-making. 4-H programs equip individuals with the knowledge, skills, and resources needed to thrive in their personal lives, family lives, and communities.

Work and Life Skill Development:

Kentucky household income statistics are concerning, with the median household income in Kentucky on a downward trend (i.e., approximately $55,100, which is 74% of the U.S. median income). Most alarming, it is estimated that nearly 62% of Kentucky households do not generate sufficient income to meet living wage standards given the state’s average cost of living. The Kentucky Center for Business and Economic Research (2024) projects that, “a key for Kentucky’s future economic growth is to identify and successfully implement programs that increase the employment-population ratio, particularly for working-age adults.” The University of Kentucky Cooperative Extension Service (CES) is committed to improving the work and life skill development of adults across the Commonwealth by offering programming designed to increase the human capital of constituents. This includes providing education and training on topics such as workforce preparation, job readiness, financial literacy, soft skills, and professionalism, among others.

In a 2023 University of Kentucky Cooperative Extension Community Needs Assessment, with nearly 28,000 responses from across the state, Building Employee Soft Skills (e.g., communication, productivity, and teamwork skills) and Building Life Skills of Community Members were among the top ten Individual and Family Development Needs reported by Kentuckians.

Youth Focus

America’s future hinges on a prepared workforce and engaged communities collaborating to tackle society’s most pressing challenges. As of 2024, there are 2,465,949 job openings in Kentucky and nationwide there are 10 million unfilled jobs. Fasted growing jobs are in the fields of vocational education and higher education teachers, agriculture professionals, and digitally enabled roles: ecommerce specialists, digital transformation specialists, and digital marketing professionals (World Economic Forum, 2023). 85% of the jobs that will exist in 2030 haven’t been invented yet (Dell Technologies, 2019). 77% of employers say focus less on traditional school subjects, more on real-world skills (Kauffman Foundation, 2021). Skills like analytical thinking, creative thinking, resilience, flexibility, adaptability are key (World Economic Forum, 2023). According to the National 4-H Index Study 2024, 80% explored career options, 50% received guidance for college decisions, and 95% reported 4-H helped them identify things they were good at. To ensure a sustainable society, it is crucial that our youth are equipped to fill these positions. The University of Kentucky Cooperative Extension System Community Needs Assessment (2023) has identified key priority issues related to life skill development for young people. These priorities include youth life skill training opportunities, youth workforce readiness, and maximizing youth voice in matters that directly impact them. Empowering our youth to actively participate in addressing societal issues is essential for a thriving future.

Family and Youth Development:

Family and Youth Development programming is essential for fostering healthy, supportive environments where both children and adults can thrive. By offering structured activities and educational workshops, UK Extension aims to build strong family bonds equipping young people and older adults with critical life skills. Guided by the Cooperative Extension’s National Framework for Health Equity and Well-being, our programming also addresses social and emotional needs throughout the lifespan, promoting resilience and positive relationships which are two of the key concerns identified in the top 15 needs of Kentucky’s statewide needs assessment. Investing in such programs can prevent future challenges by supporting early intervention and personal growth. Ultimately, these initiatives contribute to the well-being of individuals and the stability of communities, making them a vital component of social development. 

Substance Use Prevention and Recovery:

Though substance use and substance use disorder have been pressing social problems for decades, the public health burden and consequence associated with substance use has rapidly worsened in recent years. Drug overdoses have surpassed car accidents as the leading cause of accidental death and overdoses have contributed to a reduction in average life expectancy in the US. Much of the substance use-related morbidity and mortality is a result of a persistent treatment gap. Each year, about 90% of people who need treatment for SUD in Kentucky do not receive it. To address this gap in service provision, more community-level programming is required to meet the complex needs of Kentuckians who use drugs. Cooperative Extension is uniquely positioned, both with deep connections to each Kentucky county and with its transdisciplinary team of specialists, to address the holistic needs of Kentuckians who use drugs including mental health, fair housing, second-chance employment, nutrition and physical health, and much more.

Youth Focus

Substance use and substance use disorder are persistent public health problems in Kentucky. Kentucky youth fare worse than their US counterparts in terms of numerous indicators of drug use and drug-related harm including cigarette and smokeless tobacco use, vaping, alcohol use, and illicit drug use such as opioid and methamphetamine use. Accordingly, the recent University of Kentucky Cooperative Extension Service Needs Assessment (2023) indicated substance use prevention is the primary concern among most Kentucky counties. Nevertheless, few Kentucky communities support prevention efforts that are informed by research. Cooperative Extension is well-positioned with deep collaborative community ties to support evidence-based prevention programming. Such programs may target substance use directly or indirectly by focusing on pertinent risk and protective factors and promoting overall well-being for Kentucky youth.

County Situation:

McCreary County faces significant economic challenges, with a median household income of $37,355 and a per capita income of $16,972, both substantially below state and national averages. The county's poverty rate stands at 35.9%, more than double the state average of 16.1%. Additionally, the unemployment rate was 6.9% in November 2024, indicating ongoing labor market difficulties. Substance use remains a critical concern, with McCreary County ranking 48th nationally for vulnerability to opioid-related outbreaks . Additionally, 25.2% of adults in the county reported smoking in 2022, and 13.5% engaged in binge drinking. These disparities underscore the need for targeted interventions to enhance financial literacy, workforce readiness, substance use prevention and recovery efforts, and support for local businesses, aligning with priorities identified in the 2023 University of Kentucky Cooperative Extension Community Needs Assessment.

Long-Term Outcomes:

Increased financial literacy skills

Youth will more effectively communicate, work with others, and contribute to driving change and shaping the future.

Improved quality of family life

Improved social and emotional competency

Intermediate Outcomes:

Implementation of financial literacy and resource management strategies/skills

Youth will practice teamwork, responsibility, communication, conflict resolution techniques, and problem-solving skills.

Enhanced community partnership that equitably support family health (e.g., FRISC, Health Depart., DAIL, AAA,)

Increased availability and accessibility of evidence-based prevention programs.

Initial Outcomes:

Improved financial literacy knowledge

Youth will practice civic engagement, leadership and communication skills.

Increased awareness of community resources to support healthy families.

Increased intentions to employ health-promoting behaviors (e.g., exercise, healthy nutrition, positive coping, etc.). 

Evaluation:

Outcome: Improved knowledge related to financial literacy concepts (initial)

Indicator: Number of individuals who reported increased knowledge of family finance and/or resource management concepts.

Method: Self-reported surveys

Timeline: Post-program/curricula survey administration

Outcome: Short term

Indicator:  

• Number of youth reporting identifying the needs of others in their community. 
• Number of youth who reported participating in a service activity (community service, service learning, personal service to others). 
• Number of youth who reported recognizing leaders in their community or area of interest. 

Method: Standard Evaluation 

Timeline: Immediately post program (6+ hours)  

Outcome: Enhanced community partnerships that equitably support family health (e.g., FRISC, Health Depart., DAIL, AAA,)(intermediate)

Indicator: Number of participants who reported seeking support from local community organizations and/or its individual member.

Method: Self-reported surveys

Timeline: Repeated self-reported surveys and/or follow-up evaluations to capture behavior change over time

Outcome: Increased intentions to employ health-promoting behaviors (e.g., exercise, healthy nutrition, positive coping, etc.). (Short-term, ST, and Intermediate, BC).

Indicator: 

• Number of participants who reported that they intend to use self-care strategies to improve their recovery and/or substance refusal skills (ST)
• Number of participants who used self-care strategies to improve their recovery and/or substance refusal skills.

Method: Self-reported surveys

Timeline: Post-program/curricula survey administration (ST) and follow-up survey (BC)

Learning Opportunities:

Audience: Recovery Centers

Project or Activity: Financial Education

Content or Curriculum: Recovering Your Finances 

Inputs: Coordination with community stakeholders, community partners 

Date: October-February

Audience: 4-Hers, Extension Professionals, Clientele 

Project or Activity: 4-H Core Program Areas (Leadership, Agriculture, Natural Resources, Communcation and Expressive Arts, Science, Engineering and Technology, Health and Wellbeing, and Family Consumer Sciences), 4-H Camp, Cloverbuds, Volunteerism

Content or Curriculum: Approved Kentucky 4-H Curriculum by Core Program Area or Area of Interest

Inputs: These programs are supported by the research base of the Cooperative Extension Land-grant system, funding from the Kentucky 4-H Foundation, Inc., local, state, and federal sources, grants, and the engagement of volunteers, youth, communities, and external stakeholders.

Dates: September - August 

Audience: Families and Individuals

Project or Activity: Communication/Relationships Across the Lifespan

Content or Curriculum: Story Walks

Inputs: Programmatic materials, community partners (McCreary County Public Library, Lake Cumberland Health Department), health coalitions, Nutrition Education Program, schools.

Date: March-May

Audience: Families and Individuals

Project or Activity: Substance Use Prevention Programming

Content or Curriculum: Botvin Lifeskills

Inputs: Programmatic materials, community partners, health coalitions, schools and school staff

Date: August-May

Evaluation:

Outcome: Improved knowledge related to financial literacy concepts (initial)

Indicator: Number of individuals who reported increased knowledge of family finance and/or resource management concepts.

Method: Self-reported surveys

Timeline: Post-program/curricula survey administration

Outcome: Short term

Indicator:  

• Number of youth reporting identifying the needs of others in their community. 
• Number of youth who reported participating in a service activity (community service, service learning, personal service to others). 
• Number of youth who reported recognizing leaders in their community or area of interest. 

Method: Standard Evaluation 

Timeline: Immediately post program (6+ hours)  

Outcome: Enhanced community partnerships that equitably support family health (e.g., FRISC, Health Depart., DAIL, AAA,)(intermediate)

Indicator: Number of participants who reported seeking support from local community organizations and/or its individual member.

Method: Self-reported surveys

Timeline: Repeated self-reported surveys and/or follow-up evaluations to capture behavior change over time

Outcome: Increased intentions to employ health-promoting behaviors (e.g., exercise, healthy nutrition, positive coping, etc.). (Short-term, ST, and Intermediate, BC).

Indicator: 

• Number of participants who reported that they intend to use self-care strategies to improve their recovery and/or substance refusal skills (ST)
• Number of participants who used self-care strategies to improve their recovery and/or substance refusal skills.

Method: Self-reported surveys

Timeline: Post-program/curricula survey administration (ST) and follow-up survey (BC)