Bracken County CES

County Emphasis:

Strengthening youth workforce readiness

Concentration 1:

Financial Security and Economic Well-Being

Concentration 2:

Connected & Resilient Communities

Concentration 3:

Work and Life Skill Development

Concentration 4:

Building Leadership Capacity

Situation:

A disproportionate number of Kentuckians live in economically distressed communities (39% of Kentuckians, compared to 15% nationally). Further, most Kentucky households are concerned with financially sustaining a quality of life that allows them to survive and thrive in an economically challenged society. From housing to grocery expenses, the cost of living continues to rise, and households are ill-equipped to adjust. Securing financial stability is vital for the well-being of state constituents. The University of Kentucky Cooperative Extension Service (CES) is committed to improving the financial security and economic well-being of families across the Commonwealth. Related CES programming is designed to help Kentuckians become more economically resilient by promoting financial literacy education, comprehensive family resource management skills, and small business engagement and support.

In a 2023 University of Kentucky Cooperative Extension Community Needs Assessment, with nearly 28,000 responses from across the state, Building Financial Literacy and/or Resource Management Skills was among the top 10 state-identified priority issues reported by Kentuckians, and Efforts that Support Local & Small businesses was among the top 10 Community & Economic Development needs in the state.

Youth Focus

In Kentucky, economic uncertainty due to job market fluctuations and agricultural shifts impacts youth through unstable family environments and limited resources. Hospitality, retail, and tourism generated over $10 billion in 2023, with job growth in culinary arts, tourism, and hobby industries. The unemployment rate increased by 4.7% from July 2023 to July 2024. According to the Kentucky Cooperative Extension System Community Needs Assessment (2023), priorities include building financial literacy and resource management skills, youth life skill training (e.g., leadership and communication), strengthening youth workforce readiness (e.g., entrepreneurship, business development), and engaging diverse and non-traditional youth audiences. America’s future relies on a ready workforce and engaged communities to tackle major challenges. Kentucky 4-H develops youth potential for lifelong success through essential skills in communication, leadership, and civic engagement. 80% of 4-Hers reported that 4-H helped them explore career options and 95% reported 4-H helped them identify things they were good at, and 50% reported 4-H helped them with college decision-making. 4-H programs equip individuals with the knowledge, skills, and resources needed to thrive in their personal lives, family lives, and communities.

Kentucky’s communities face unique challenges that require enhancing connectivity and resilience through digital access, social cohesion, and well-designed public spaces. Broadband access remains critical, particularly in rural areas where digital connectivity gaps hinder economic and educational opportunities. The 2023 Community Needs Assessment identified improved broadband and digital literacy as top priorities for enhancing community resilience.

Extension’s connectivity and resilience efforts focus on supporting local economies and helping communities recover from economic shifts and natural disasters (CEDIK, 2024). By promoting digital literacy, educating on safe and vibrant outdoor spaces, and implementing place-based disaster preparedness programs, Extension strengthens community connections and economic sustainability. These initiatives benefit residents, businesses, and local governments, fostering stronger, more resilient communities equipped to face future challenges.

Youth Focus

In today’s rapidly evolving world, youth are and can play a pivotal role in shaping the future of connected and resilient communities. Young people are leveraging technology and social networks to foster strong, supportive relationships that transcend geographical boundaries. They are actively engaged in community-building activities, promoting access to opportunity, and driving change. By participating in local and global initiatives, they are not only enhancing their own resilience but also contributing to the overall strength and adaptability of their communities. Their innovative approaches to problem-solving and their commitment to sustainability are essential in addressing the complex challenges of the 21st century. As they continue to collaborate and share knowledge, youth are laying the foundation for a more connected and resilient world. 4-H is committed to providing the resources necessary to promote youth connection in their communities. Thriving youth are healthy, productive, and engaged (Arnold, 2024). Communities that promote the indicators of youth thriving will have more connected, capable, and committed citizens that can critically think through addressing the needs and priorities of their community.

Kentucky household income statistics are concerning, with the median household income in Kentucky on a downward trend (i.e., approximately $55,100, which is 74% of the U.S. median income). Most alarming, it is estimated that nearly 62% of Kentucky households do not generate sufficient income to meet living wage standards given the state’s average cost of living. The Kentucky Center for Business and Economic Research (2024) projects that, “a key for Kentucky’s future economic growth is to identify and successfully implement programs that increase the employment-population ratio, particularly for working-age adults.” The University of Kentucky Cooperative Extension Service (CES) is committed to improving the work and life skill development of adults across the Commonwealth by offering programming designed to increase the human capital of constituents. This includes providing education and training on topics such as workforce preparation, job readiness, financial literacy, soft skills, and professionalism, among others.

In a 2023 University of Kentucky Cooperative Extension Community Needs Assessment, with nearly 28,000 responses from across the state, Building Employee Soft Skills (e.g., communication, productivity, and teamwork skills) and Building Life Skills of Community Members were among the top ten Individual and Family Development Needs reported by Kentuckians.

Youth Focus

America’s future hinges on a prepared workforce and engaged communities collaborating to tackle society’s most pressing challenges. As of 2024, there are 2,465,949 job openings in Kentucky and nationwide there are 10 million unfilled jobs. Fasted growing jobs are in the fields of vocational education and higher education teachers, agriculture professionals, and digitally enabled roles: ecommerce specialists, digital transformation specialists, and digital marketing professionals (World Economic Forum, 2023). 85% of the jobs that will exist in 2030 haven’t been invented yet (Dell Technologies, 2019). 77% of employers say focus less on traditional school subjects, more on real-world skills (Kauffman Foundation, 2021). Skills like analytical thinking, creative thinking, resilience, flexibility, adaptability are key (World Economic Forum, 2023). According to the National 4-H Index Study 2024, 80% explored career options, 50% received guidance for college decisions, and 95% reported 4-H helped them identify things they were good at. To ensure a sustainable society, it is crucial that our youth are equipped to fill these positions. The University of Kentucky Cooperative Extension System Community Needs Assessment (2023) has identified key priority issues related to life skill development for young people. These priorities include youth life skill training opportunities, youth workforce readiness, and maximizing youth voice in matters that directly impact them. Empowering our youth to actively participate in addressing societal issues is essential for a thriving future.

Leadership is critical at several levels, from elected officials and internal management structure of organizations to project managers, team leaders, and those who inspire throughout a community. Thriving communities may require many leaders willing to take on leadership roles. And yet, it can be a challenge to identify new leaders or to encourage leaders to step up to the role without first building leadership capacity (CEDIK 2024). Respondents participating in the University of Kentucky Cooperative Extension Community Needs Assessment identified the need to build leadership capacity to enhance individual and family development and community and economic development. Kentucky has a statewide need to “prepare community members for formal/informal leadership and/or volunteer roles” and to build “capacity of local nonprofits and community leaders,” according to the survey. UK Extension aims to work on strengthening critical leadership skills and confidence for new and emerging leaders so that the pool of willing and capable leaders can rise to match local needs. Volunteer training can have motivational benefits ranging from inspiring volunteers to get more involved to keeping them in the program (Fox, Hebert, Martin & Bairnsfather, 2009).

Youth Focus

4-H opportunities profoundly impact individuals and communities in Kentucky by equipping youth with essential skills like communication, teamwork, and problem-solving, fostering personal leadership, and community engagement. Skills like analytical thinking, creative thinking, resilience, flexibility, and adaptability are key to future employment (World Economic Forum, 2023). 77% of employers say that there should be less focus on traditional school subjects and more focus on real-world skills (Kauffman Foundation, 2021). In the 2023 University of Kentucky Cooperative Extension Service Needs Assessment youth life skill training opportunities (such as leadership and communication skill opportunities), strengthening youth workforce readiness, and strengthening youth-adult or mentorship relationships were top priorities across Kentucky. According to the National 4-H Annual Index Survey (2024), 95% of youth identified their strengths through 4-H, 80% explored career options, and 50% received guidance for college decisions. Additionally, 75% enjoyed helping their community, and 93% felt inspired by 4-H, with 42% being inspired “a lot” to volunteer. These experiences build leadership capacity, promote civic engagement, and create connected, resilient communities by encouraging critical thinking and empathy. Furthermore, 4-H offers life skill training, strengthens youth workforce readiness, fosters mentorship, maximizes youth voice in important issues, and enhances peer-peer relationships.

County Situation:

Bracken County is a rural community with a population of approximately 8,400 residents, including a significant number of youth preparing to transition into adulthood and the workforce. As industries evolve and workforce demands shift, it is critical that the county invests in programs that prepare young people with the skills, experiences, and support they need to succeed in both local and global economies.

Community Priorities and Assessment Findings

According to the 2023 Kentucky Extension Community Assessment, local residents identified “preparing youth for the workforce” and “providing life skills education (e.g., money management, resume writing)” among the top priorities. Community members expressed a desire for more hands-on experiences, career exposure, and guidance in navigating educational and employment opportunities.

Key Data Points from Kentucky by the Numbers

Youth Population: Bracken County youth (ages 0–19) make up nearly 24% of the total population. These young people represent the future of the county’s economy and civic life.

Poverty Impact: Approximately 20.4% of Bracken County residents live in poverty, and youth are among the most affected. Economic hardship can create barriers to post-secondary education and employment.

Educational Attainment: Only 17% of Bracken County adults age 25 and older hold a bachelor’s degree or higher, compared to the state average of 25%. This gap suggests a need for strong workforce and career readiness programming at earlier stages.

Challenges

Limited Local Job Opportunities: With a rural economy, youth face a narrow range of employment and internship opportunities in their home county.

Workforce Skill Gaps: Employers in Kentucky report that many high school graduates lack essential soft skills such as communication, teamwork, and problem-solving.

Transportation and Access: Youth in remote parts of the county may face challenges accessing job training sites, career fairs, and higher education campuses.

Opportunities for Cooperative Extension

4-H Career Readiness Programming: Utilize 4-H initiatives to deliver hands-on career exploration, job shadowing, resume-building workshops, and entrepreneurship education.

School and Employer Partnerships: Collaborate with Bracken County schools and local businesses to create internship pathways and mentor programs that expose students to real-world job settings.

Life Skills and Financial Literacy Education: Expand delivery of practical life skills programming such as budgeting, interview techniques, and decision-making to equip youth with critical tools for independence.

Agricultural and Trade Skills Development: Support interest clubs and youth-led projects that build technical skills relevant to agriculture, mechanics, animal science, and other high-demand rural industries.

Conclusion

Strengthening youth workforce readiness in Bracken County is vital to securing a vibrant future for the local economy and community leadership. Through intentional programming, strategic partnerships, and community involvement, Cooperative Extension can play a pivotal role in preparing the next generation to be skilled, adaptable, and confident contributors to society.

Long-Term Outcomes:

Adult

• Increased financial literacy skills
• Improved financial security and stability
• Improved financial and economic well-being                  

Youth

• Youth will have increased economic security.  
• Youth will make sound financial decisions. 
• Youth will have an increased rate of savings. 

Intermediate Outcomes:

Adult

• Increased sound financial decision making
• Implementation of financial literacy and resource management strategies/skills
• Increased savings (e.g., as a result of budgeting, saving, reducing debt, spending wisely, stretching resources)
• Increased access to community financial resources                        

Youth

• Youth will practice responsible consumer and financial management decision-making such as budgeting, actions on needs verses wants.   
• Youth will practice habits and skills that contribute toward sound economic and financial well-being.

Initial Outcomes:

Adult

Strengthening financial literacy and well-being, including but not limited to, budgeting, spending wisely, saving, using credit responsibly, reducing debt, estate planning, fraud reduction, etc.

• Improved financial literacy knowledge
• Improved employability and interpersonal skills
• Increased confidence to implement employability strategies
• Developed strategies for maintaining a health work-life balance                  

Youth

• Youth will increase knowledge in understanding personal financial management. 
• Youth will aspire to make SMART (specific, measurable, attainable, relevant, and time-bound) economic and financial well-being decisions. 

Evaluation:

Outcome: Short term  

Indicator: 

• Number of youth who reported learning  the differences between purchases made for “needs” vs “wants” 
• Number of youth who reported that they learned about budgeting. 
• Number of youth who reported that they learned about savings.

Method: Standard Evaluation Tool for 4-H Family Consumer Sciences: Survey

Timeline: Immediate Post Program

Outcome: Improved knowledge related to financial literacy concepts (initial)

Indicator: Number of individuals who reported increased knowledge of family finance and/or resource management concepts.

Method: Self-reported surveys

Timeline: Post-program/curricula survey administration

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Outcome: Medium Term 

Indicator: 

• Number of youth who reported that they have identified  one or more jobs that might be a good fit for them in Family Consumer Sciences.  
• Number of youth who reported that have taken steps to pursue gaining knowledge for a job in Family Consumer Sciences.  
• Number of youth who reported that they have practiced budgeting skills.  
• Number of youth who reported that they have practiced needs versus wants knowledge when making purchases on a budget. . 
• Number of youth who reported that they have included savings in their budget.  

Method: Standard Evaluation Tool for 4-H Family Consumer Sciences: Survey

Timeline: End of program year

Learning Opportunities:

Audience: Individuals, Families, Employees

Project or Activity: Development of Financial Literacy Skills

Content or Curriculum: Use Less. Spend Less. Stress Less. curriculum; publications; MONEYWI$E newsletter and podcasts; PROFIT; Recovering Your Finances curriculum; OneOp; Big Blue Book Club; In the Face of Disaster; Leader Lessons; Money Habitudes; etc. 

Inputs: Programmatic materials, paid staff, volunteers, community partners, non-profit organizations, schools, financial entities and organizations, businesses, etc. 

Date: Ongoing

Audience: Individuals, Families, Employees

Project or Activity: Estate Planning

Content or Curriculum: Estate Planning publication series; Transferring Cherished Possessions curriculum; MONEYWI$E newsletter and podcasts;OneOp; Leader Lessons; farm succession and legacy building programs; etc.

Inputs: Programmatic materials, paid staff, volunteers, community partners, non-profit organizations, schools, farms, community centers, etc.

Date: Ongoing

Audience: Communities

Project or Activity: Local & Small Business Support

Content or Curriculum: Small Business Roadmap, SBDC publications, Growing Our Own, Economic Development Collaborative resources, Economic Subject Matter resources CEDIK Vibrant Economies toolkit, Creative Economy Program, KFMN, Market Ready Producer Training

Inputs: Programmatic materials, paid staff, small businesses, volunteers, community partners, non-project organizations, schools, farms, community centers, etc. 

Date: Ongoing

Audience: Youth  

Project or Activity: Reality Store

Content or Curriculum: It’s Your Reality 

Inputs: 

• 4-H Family and Consumer Sciences programs in which youth experience a sense of belonging, and developmental relationships, explore their spark, and actively engage in meaningful opportunities.  
• Accredited and certified volunteers in 4-H FCS projects. 
• Kentucky Extension Homemakers Association 
• Clothing Volunteers 
• Four residential camping facilities.  
• Cooperative Extension Educational facilities.  
• Utilization of approved research-based curriculum. 
• Outreach of the Cooperative Extension Land-Grant System.  
• Funding from the Kentucky 4-H Foundation, Inc.  
• Funding from local, state, and federal sources.  
• Engagement of youth and volunteers in program delivery.  
• Engaging communities in identifying and implementing programming based on local needs. 

Date: September 1 – August 30 

Evaluation:

Outcome: Short term  

Indicator: 

• Number of youth who reported learning  the differences between purchases made for “needs” vs “wants” 
• Number of youth who reported that they learned about budgeting. 
• Number of youth who reported that they learned about savings.

Method: Standard Evaluation Tool for 4-H Family Consumer Sciences: Survey

Timeline: Immediate Post Program

Outcome: Improved knowledge related to financial literacy concepts (initial)

Indicator: Number of individuals who reported increased knowledge of family finance and/or resource management concepts.

Method: Self-reported surveys

Timeline: Post-program/curricula survey administration

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Outcome: Medium Term 

Indicator: 

• Number of youth who reported that they have identified  one or more jobs that might be a good fit for them in Family Consumer Sciences.  
• Number of youth who reported that have taken steps to pursue gaining knowledge for a job in Family Consumer Sciences.  
• Number of youth who reported that they have practiced budgeting skills.  
• Number of youth who reported that they have practiced needs versus wants knowledge when making purchases on a budget. . 
• Number of youth who reported that they have included savings in their budget.  

Method: Standard Evaluation Tool for 4-H Family Consumer Sciences: Survey

Timeline: End of program year