Wayne County CES

Title:

Stewardship Verified Marketing Program for Beef Cattle

MAP:

Livestock Production Systems-Beef

Agents Involved:

ANR Glen Roberts, ANR assistant Terry Bertram, KSU Small Farm Danny Adams

MAJOR PROGRAM 1:

Beef

MAJOR PROGRAM 2:

Forages

MAJOR PROGRAM 3:

Hay testing

MAJOR PROGRAM 4:

Animal Disease

Situation:

Calves that are marketed at the local area stockyards without proof of a value added management and health program are discounted by the buyers.

Long-Term Outcomes:

Producers receive a price for their calves that is connected to value added by participation in the Stewardship verified program.  

Producers have an increased sense of pride because they have adopted Best Management Practices that will add value to their calves. 

Intermediate Outcomes:

Producers adopt Stewardship Standards concerning their livestock.

Initial Outcomes:

Producers learn the value of implementing a Stewardship Verified Program.

Evaluation:

Initial Outcome: Beef Producers learn the value of implementing a Stewardship Verified Program

Indicator: Attendance of special extension educational programming on herd health and marketing

Method: Surveys

Timeline: 2021-2024

Intermediate Outcome: Producers adopt Stewardship standards for their livestock

Indicator: Producers adopt a health and management system that results in an improved health and production outcome for the beef animals

Method: Producer records and certifications

Timeline:2021-2024

Long-term Outcome: Producers earn more money and improve the overall herd health and economic viability of their beef enterprise

Indicator: Improved economic return, healthier animals

Method: Farmer records of improved overall economic performance

Timeline: 2021-2024

Learning Opportunities:

Audience: Beef producers 

Project or Activity: Extension educational herd health program, CPH sale 

Content or Curriculum: Extension ruminant veterinarian presentation, CPH standards 

Inputs: Local stockyards, industry, extension specialists and agents 

Date: 2021-2024 

Audience: Beef producers 

Project or Activity: Field Day 

Content or Curriculum: Demonstration of working cattle 

Inputs: Local veterinarian, industry, Cattlemen`s Association, Farm Bureau, Local Stockyards, Pharmaceutical Companies Date: 2021-2024