Warren County CES

Title:

Awareness & Promotion Ag Policy

MAP:

Increasing Agriculture Awareness & Profitability

Agents Involved:

Joanna Coles, Julie Brown & Kristin Hildabrand

MAJOR PROGRAM 1:

Sustainable Agriculture

MAJOR PROGRAM 2:

Ag Policy

MAJOR PROGRAM 3:

Ag Marketing

MAJOR PROGRAM 4:

Commercial Horticulture

Situation:

With more citizens at least one generation removed from the farm, it is crucial for individuals and communities to understand the importance of agriculture. Ag awareness was identified as a high priority in the Warren County needs assessment survey and for the agricultural advisory council

Long-Term Outcomes:

Development of agriculture advocates who deliver the importance of agriculture message and are able to think critically about important ag issues

Intermediate Outcomes:

Individuals engage in the development of agriculture awareness materials and events

Initial Outcomes:

Individuals are made aware of the importance of agriculture

Evaluation:

Initial Outcome: Individuals engage in learning more about agriculture

Indicator: Individuals state they gained knowledge and are aware of importance of agriculture

Method: Participation at events

Timeline: Ongoing

Intermediate Outcomes: Materials developed to promote agricultural awareness by local leadership

Indicator: Number of educational pieces number of individuals involved

Method: Educational piece distribution

Timeline: Ongoing

Long-term Outcomes: Agricultural advocates engaged in public policy and strategic planning

Indicator: Number of individuals involved in agriculture advocacy

Method: Observations

Timeline: Ongoing

Learning Opportunities:

Audience: Beef Consumers

Project or Activity: Beef Promotion Month

Content or Curriculum: Beef nutrition, cuts and recipe demos

Inputs: Media, grant funding, KY Beef Council, Cattlemen’s Association

Date: May 2020

Audience: Dairy Consumers

Project or Activity: Dairy Promotion Month

Content or Curriculum: Dairy nutrition, recipe demos

Inputs: Media, SUDIA

Date: June 2020

Audience: Community Leaders, Farmers, Local Food Enthusiasts

Project or Activity: Ag Awareness Breakfast

Content or Curriculum: Ag Awareness

Inputs: Volunteers, farmers, sponsors, facilities

Date: March 2020

Audience: Farmers & Consumers

Project or Activity: Farm & Home Show

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WBKO camera & production team

Date: 5 episodes 5:15 am every day of each week

Audience: Farmers & Consumers

Project or Activity: Ag Connections

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WKCT production team, sponsors

Date: Agent’s Time, specialists, WKCT production team, sponsors

Audience: Farmers

Project or Activity: Warren County Ag Facebook Page

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Assistant’s Time

Date: Weekly Plus Updates

Audience: Farmers & Consumers

Project or Activity: Warren County Ag Website

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Time, Equipment Content

Date: Monthly Updates

Audience: Agritourism Operators

Project or Activity: Agritourism Group Marketing

Content or Curriculum: Agritourism Group Marketing

Inputs: Agent’s Time, KDA Time, Tourism Partnerships, Brochures

Date: Agent’s Time, KDA Time, Tourism Partnerships, Brochures

Audience: Consumers and Non-traditional Farmers

Project or Activity: Country Cottage

Content or Curriculum: Agriculture, Food, Family, Home Environment

Inputs: Time Warner Cable, Farmers, Sponsors, Food, Visuals

Date: Monthly

Audience: Consumers, Children

Project or Activity: KY Farms, KY Flavor

Content or Curriculum:

Inputs: Grant, Media, Farmers, Recipes, Food Product

Date: Monthly

Audience: Producers

Project or Activity: Ag Blog

Content or Curriculum: Ag News

Inputs: Agent’s Time, Staff Assistant’s Time

Date: Ongoing

Success Stories