Campbell County CES

Title:

Public Awareness of Campbell County Extension Programs

MAP:

CES-Marketing Campbell County Extension Programs

Agents Involved:

Farley, Prim, Thompson, Rex, Sorrell, Scully, Stolz, Turner, Forrer, Agnew. Harney, Linepensel, Vaughn

MAJOR PROGRAM 1:

Youth Engagement Leadership Program (YELP)

MAJOR PROGRAM 2:

Mobilizing Action through Planning and Partnerships (MAPP)

Situation:

As of 2015, Campbell County’s population was estimated to be 92,066. With Campbell County ranking in the top ten largest populated counties in Kentucky (92, 066) the need to model the importance of marketing the College of Agriculture, Food and Environment is an ongoing challenge for the Campbell County Cooperative Extension Service agents, assistants and support staff. (U.S. Census Bureau Quick Facts Pop. Estimate July 1, 2015)

Long-Term Outcomes:

Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.

Intermediate Outcomes:

Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.

Initial Outcomes:

Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.

Evaluation:

Long-term Outcome: Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.
 Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.
 Timeline: July 1, 2018- June 30, 2019

 Intermediate Outcome: Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
 Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.

Timeline: July 1, 2018- June 30, 2019

 Initial Outcome: Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.

 Indicator: Agents’ observations and sign in sheets

 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.

 Timeline: July 2018- June 2019

Learning Opportunities:

Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
 Project or Activity: 4-H Booth at Alexandria Fair
 Content or Curriculum: 4-H marketing items and program information
 Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
 Date: August/September 2018

 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
 Project or Activity: 4-H Exhibit and Horse and Livestock Shows at Alexandria Fair
 Content or Curriculum: 4-H projects
 Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
 Date: August/September 2018

 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
 Project or Activity: All Program Area Newsletters
 Content or Curriculum: Newsletters to describe and advertise extension programs
 Inputs: Campbell County Agents and Support Staff, volunteers, programs council, District Board Funds
 Date: monthly throughout the year

 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
 Project or Activity: Extension Service Digital Sign
 Content or Curriculum: Program advertisement
 Inputs: paid staff, volunteers, programs council, District Board Funds
 Date: July 2018 – June 2019

 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
 Project or Activity: What's Happening in Campbell County
 Content or Curriculum: Community Brochure marketing Extension programs and activities
 Inputs: Campbell County Agents and Support Staff, volunteers, programs council, District Board Funds
 Date: August 2018, March 2019

Audience: Campbell County citizens who are not knowledgeable about agricultures role in Campbell County
 Project or Activity: Agriculture Videos
 Content or Curriculum: 3 Farm Cooperators, Campbell County Media, Agent
 Date: November 2018 – March 2019

Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
 Project or Activity: Campbell County 4-H Facebook Page
 Content or Curriculum: Promoting 4-H Events and Activities
 Inputs: paid staff, volunteers, programs council, District Board Funds, internet and the ginormous and ever reaching world wide web
 Date: Updated continuously

 Audience: Campbell County Residents
 Project or Activity: Campbell County FCS Facebook Page
 Content or Curriculum: Promoting FCS Events and Activities
 Inputs: Internet, Facebook, FCS Agents and Support Staff, UK curriculum and publications
 Date: Updated continuously

Audience: Campbell County Residents
 Project or Activity: Campbell County Ag and Hort Facebook Page
 Content or Curriculum: Promoting Ag and Hort Events and Activities
 Inputs: Internet, Facebook, Ag and Hort Agents and Support Staff, UK curriculum and publications
 Date: Updated continuously

Audience: Horticulture Advisory Council
 Project or Activity: Plan for horticulture programs
 Content or Curriculum: program planning
 Inputs: Hort agent, Hort technicians, council members
 Date: quarterly meetings

Audience: Lakeside Commons Educational Gardens Council
 Project or Activity: plan garden plantings and activities
 Content or Curriculum: program planning
 Inputs: Hort agent, Hort technicians, council members
 Date: quarterly meetings

 Audience: Gardening Show on WXVU 91.7 Public Radio
 Project or Activity: marketing of Campbell County and NKY Extension programs and gardening advice
 Content or Curriculum: radio, social media
 Inputs: Hort. Agent 

Date: Monthly, Jan-December

Audience: Campbell County Community Celebration
 Project or Activity: marketing of Campbell County Extension Programs
 Content or Curriculum: annual event at Extension office
 Inputs: agents, program assistants, volunteers, support staff 

Date: annually, June 2018

Audience: Campbell County Media Central Viewers (12,600)

Project or Activity: Cooking segments on Campbell County Media Central
 Content or Curriculum: Promoting FCS, Horticulture and other Extension 

Events and Activities
 Inputs: UK Cooperative Extension FCS agent and Hort agent and Campbell County Media Central 

Date: April 4, July 19, August 2, October 4, and December 6, 2018

Audience: Campbell County Recorder Readers (17,000)

Project or Activity: Extension News article
 Content or Curriculum: Timely articles from all program areas

Inputs: UK Cooperative Extension Agents (All Program Areas,) Support Staff and Campbell County Community Recorder Newspaper

Date: Weekly articles throughout the year

Audience: SNAP recipients at the SNAP Office in Newport

Project or Activity: Nutrition Education Program (NEP) Display

Content or Curriculum: NEP newsletters, publications, calendars and recipes; Nutrition Messages on Displays

Inputs: UK Cooperative Extension Family and Consumer Sciences Agent and SNAP Office

Date: New display every month throughout the year 2018