Management and MarketingPlan of Work

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Taylor County CES

Title:
Management and Marketing
MAP:
Enhancing Livestock and Crop Profitability
Agents Involved:
Pat Hardesty
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Grain Crops
MAJOR PROGRAM 3:
Grain Crops
MAJOR PROGRAM 4:
Forages
Situation:

Agriculture producers must continue to improve management/marketing skills to remain profitable and sustain a strong agricultural economy. Beef, dairy, grains and tobacco generate approximately $29 million. With these production systems, protecting the environment is also a responsibility producers are challenged with! With guidance from the Extension Council, the Taylor County Cattlemen’s Association directors and dairy committee, educational programs are planned which highlight management/marketing skills, protecting the environment and providing local foods.


Long-Term Outcomes:

Producers will sustain profitability through enhanced management and marketing skills by the implementation of technology, marketing strategies, BMP’s and management of expenses.


Intermediate Outcomes:

Producers will enhance profitability through the adoption of best management practices and marketing skills while controlling costs.


Initial Outcomes:

Producers will gain knowledge of how new technology improved practices and marketing strategies will enhance profitability.


Evaluation:

Initial Outcome: Producers shall begin to enhance profitability through gained knowledge of improved management and marketing skills

Indicator: Producers are motivated to adopt best management of production and marketing.

Method: Surveys, Observation

Timeline: Throughout the year


Intermediate Outcome: Producers adopt recommended practices that were learned through educational programs.

Indicator: Producers will implement management practices

Method: Surveys, Observation

Timeline: Throughout the year


Long-term Outcome: Producers will improve profitability through enhanced management and marketing skills and adoption of new technology.

Indicator: Profitability is enhanced by using technology, enhanced management and marketing

Method: Ag. statistics, savings, observation

Timeline: Throughout the year

Learning Opportunities:

Audience: Tobacco Producers

Project or Activity: Tri-County Tobacco Meeting

Content or Curriculum: Float Bed Management, Fertility, GAP Training

Inputs: Specialists, Agents, Publications

Date: February 2019, 2020, 2021


Audience: Dairy Producers

Project or Activity: Tri-County Dairy Shortcourse

Content or Curriculum: Nutrition, Calf Barns, Dry Cow Management

Inputs: Specialists, Agents, Publications

Date: February-March 2019, 2020, 2021


Audience: Grain Producers

Project or Activity: Tri-County Grain Meeting

Content or Curriculum: Persistent Weeds, Technology, Farm Bill, GPS, Ag. Apps

Inputs: Specialists, Agents, Publications

Date: December 2018, 2019, 2020


Audience: Grain Producers

Project or Activity: Variety Research Trials

Content or Curriculum: Variety Selection

Inputs: Cooperator, Industry, Agents

Date: Summer 2019, 2020


Audience: Grain Producers

Project or Activity: Grain Marketing Group

Content or Curriculum: Marketing Strategies

Inputs: Specialists, Agents, Publications, Commodity Challenge

Date: Quarterly throughout the year


Audience: Beef Producers

Project or Activity: Pasture to Plate

Content or Curriculum: Feeding techniques from weaning to finish, carcass evaluation, consumer preference

Inputs: Specialists, Agents, Publications

Date: Throughout the year


Audience: Beef Producers

Project or Activity: Taylor County Cattlemen's Association Meetings

Content or Curriculum: Management and Marketing Topics

Inputs: Specialists, Agents, Publications

Date: September 2018- April 2019


Audience:  Grain Producers

Project or Activity:  State Water Hemp Control Research Plot

Content or Curriculum: Herbicide and Timing Selection

Inputs: Specialists, Agents

Date: Summer 2018


Audience: Farm Families 

Project or Activity: Farm Family Field Day

Content or Curriculum: Beef, Grain, Farm Safety, 4-H, Family & Consumer Sciences

Inputs: Specialists, Extension Staff, Host Farm, Leaders, Sponsors

Date: May 2018 - August 2019





Success Stories

Waterhemp Research Trial

Author: Patrick Hardesty

Major Program: Grain Crops

After glyphosate was introduced in the mid 1970’s, it was used primarily as a burndown herbicide in corn and soybeans.  Since the introduction of Roundup Ready crops in 1996, glyphosate has been used widely for burndown and in-crop weed control with the increase in use and many dropping pre-emerge herbicides from their weed control program weeds have become resistant.  Two weeds, palmer amaranth and waterhemp, were identified as resistant in 2005.   These pigweeds are very a

Full Story

Enhancing Beef Production

Author: Patrick Hardesty

Major Program: Beef

The Taylor County Cattlemen’s Association and Taylor County Extension Service provides educational beef production and management topics for beef producers to enhance their profitability.  Topics included cow-calf profitability, bale grazing, nutrition, mineral supplementation and fly control.In the cow-calf profitability session, the discussion led into how to move from year round calving to a planned breeding season.  In the fly control session, a fly gun was demonstrated as a

Full Story

Center of Kentucky Backgrounding Shortcourse

Author: Patrick Hardesty

Major Program: Beef

With approximately 12,000 cows in Taylor County, a Backgrounding Shortcourse was developed in cooperation with Adair and Green County Extension Service.  Approximately 24 producers participated with a 90 average head backgrounded.  Participants gained knowledge in nutrition, health and marketing.  On a scale of 1-10 with 10 being highest, participants rated factors affecting profitability an eight where they learned to use futures for targeting a profit per head.  Approximate

Full Story
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