Commercial Horticulture - Farmers MarketPlan of Work

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Campbell County CES

Title:
Commercial Horticulture - Farmers Market
MAP:
Commercial Horticulture - Farmers Market
Agents Involved:
Stolz, Turner, Vaughn, Pilcher, Allen
MAJOR PROGRAM 1:
Commercial Horticulture
MAJOR PROGRAM 2:
Farmer's Markets
MAJOR PROGRAM 3:
Local Food System Development and Mapping
MAJOR PROGRAM 4:
Accessing Nutritious Foods (general)
Situation:

Five Farmer’s Markets are currently operating in Campbell County with a total of ten in the three Northern Kentucky counties. The mission of the Campbell County Farmers Market is to enhance income opportunities for local farmers and food entrepreneurs by offering residents of the Greater Cincinnati area access to locally grown products (both raw and processed).

Long-Term Outcomes:

Strengthen existing markets to offer more diversity of products, increase foot traffic to markets and make them a dynamic destination with events, activities and educational programs (i.e. food demonstrations) to attract customers and visitors.

Intermediate Outcomes:

Increase vendors at markets. Hosting trainings and resources to new growers to increase production to sell.

Initial Outcomes:

Collaborating with FCS, 4H, and SNAP-ED program areas by offering tastings and events to increase customer base. Implement new marketing plan for all Campbell County markets.

Evaluation:

Long-term Outcome: Diversify market goods
 Indicator: Increased sales
 Method: survey produce at markets and secret shopper evaluation
 Timeline: April-August 2018

Intermediate Outcome: Increase vendors and diversify goods at market

Indicator: Increase foot traffic in market, increase sales, awareness 

Method: survey

Timeline: April –October 2018

Learning Opportunities:

Audience: Consumers
 Project or Activity: fresh produce sample
 Content or Curriculum: monthly food demo and sampling
 Inputs: hort agent, hort assistants, SNAP-Ed
 Date: April-November 2018

 Audience: Farmer Market Vendors
 Project or Activity: Produce Best Practice Training (PBPT)
 Content or Curriculum: UK specialists power point.
 Inputs: UK specialists
 Date: February 2018


Audience: Campbell County growers
 Project or Activity: UK Vegetable conference and KSU Third Thursday 

Content or Curriculum: Proven organic techniques, specific classes on vegetables
 Inputs: Horticulture Agent, Horticulture Technicians, UK/ KSU specialists.
 Date: July 2018-June 2019


 

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